Company Description Pirates Takoyaki is an energetic food brand known for its crispilicious, marvelicious, and yummylicious takoyaki and related street-food favorites. The official Pirates Takoyaki HQ focuses on delivering consistently high-quality, flavorful products that appeal to a wide range of customers. The team emphasizes creativity, fun, and strong customer engagement in every aspect of the business. Joining Pirates Takoyaki means becoming part of a growing brand that values passion for food, reliable service, and a lively work environment.
Role Description The Marketing Executive is a full-time, on-site role based in Tebrau. This position is responsible for planning and executing marketing campaigns that promote Pirates Takoyaki’s products and brand, both online and offline. Day-to-day tasks include conducting market research, coordinating promotions, managing social media and digital content, and supporting sales initiatives with marketing materials and activities. The Marketing Executive will monitor campaign performance, gather customer insights, and collaborate with operations and sales teams to ensure consistent brand messaging. This role also involves organizing local events or activations and maintaining strong communication with internal stakeholders and external partners.
Qualifications
- Candidates should possess skills in Market Planning and Marketing to design and implement effective promotional strategies.
- Candidates should possess skills in Market Research to analyze customer behavior, industry trends, and competitor activities.
- Candidates should possess strong Communication skills to create clear messages, collaborate with teams, and engage customers.
- Candidates should possess Sales and Marketing skills to support revenue growth and connect marketing efforts to sales outcomes.
- Experience with social media management and basic digital marketing tools is beneficial.
- Ability to work on-site in Tebrau, manage multiple tasks, and adapt in a fast-paced food retail environment.
- Prior experience in F&B, retail, or brand promotion is an advantage.
- A diploma or degree in Marketing, Business, Communications, or a related field is preferred, or equivalent practical experience.