- Paya Lebar Road Geylang Southeast (Singapore) Singapore
全职 CREATIVE DIRECTOR 工作, 薪水 up to SGD 4,500, EXPRESS AUTOSHINE PTE. LTD. Southeast (Singapore) 公司招聘中 - Ricebowl
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职位描述
岗位职责
Creative Director — PPF & Automotive Wrap Brand
Location:
Singapore
Employment Type:
Full-Time
Department:
Marketing / Creative
Reports To:
Founder / Managing Director
About the Role
We are looking for a
Creative Director
to lead the creative direction, visual identity and content strategy of a premium
automotive PPF, colour PPF and vehicle wrapping brand
in Singapore.
This is a hands-on creative leadership role for someone who understands
automotive culture, premium branding, social media and visual storytelling
. You will be responsible for turning our products and installations into compelling content that builds brand recognition, generates enquiries and positions the company as a premium leader in the automotive protection and styling industry.
You will work closely with the management, marketing and installation teams to develop campaigns, content and creative concepts across
Instagram, TikTok, Facebook, YouTube and other digital platforms
.
Key Responsibilities
1. Creative Direction & Brand Development
Establish and maintain the overall creative direction and visual identity of the brand.
Develop creative concepts for PPF, colour PPF, wraps, automotive styling and related products.
Ensure all photography, videography, graphics and social media content maintain a consistent premium brand image.
Develop campaigns that differentiate the brand from competitors.
Continuously research automotive, luxury, fashion and lifestyle trends to keep the brand relevant.
2. Content Strategy & Social Media
Develop and execute a monthly content calendar across Instagram, TikTok, Facebook and YouTube.
Conceptualise engaging
Reels, TikToks, car transformation videos, product videos and educational content
.
Identify content opportunities from daily workshop operations and customer vehicles.
Create content that showcases: Before & after transformationsPPF installation qualityColour PPF and wrap transformationsProduct features and technologyCustomer experiencesAutomotive lifestyleBehind-the-scenes contentStaff and installer expertise
Develop viral and shareable content concepts rather than relying purely on promotional posts.
3. Photography & Videography
Direct automotive photoshoots and video shoots.
Develop shot lists, storyboards and creative concepts.
Ensure vehicles, lighting, locations and compositions are presented to a premium standard.
Work with photographers/videographers or personally shoot content where required.
Oversee editing and final delivery of creative assets.
4. Campaigns & Marketing
Lead creative development for product launches, promotions and seasonal campaigns.
Develop creative concepts for new PPF/wrap products and colour launches.
Work with the marketing team to create campaigns that generate leads and sales.
Translate business objectives into compelling creative campaigns.
Analyse campaign performance and continuously improve creative direction.
5. Brand Partnerships & Automotive Community
Develop collaborations with car clubs, automotive influencers, dealerships, workshops and automotive personalities.
Identify influencers and creators who align with the brand.
Organise creative collaborations and vehicle shoots.
Help establish the brand as a recognised name within Singapore’s automotive community.
6. Creative Team Management
Manage and provide creative direction to designers, videographers, photographers and content creators.
Brief internal and external creative partners.
Review and approve creative output.
Establish creative standards, workflows and content production processes.
Build a strong creative culture within the team.
Job Requirements
Essential Requirements
2–4+ years of experience
in creative direction, branding, content creation, digital marketing, advertising or a related creative field.
Proven experience developing
social media content and campaigns
for a consumer-facing brand.
Strong understanding of
Instagram, TikTok, Facebook and YouTube
.
Strong visual sense and understanding of branding, photography, videography and storytelling.
Experience directing photoshoots and video productions.
Strong understanding of short-form video content and what makes content engaging/shareable.
Excellent communication and presentation skills.
Strong project management and ability to manage multiple campaigns simultaneously.
Portfolio demonstrating previous creative work is
required
.
Automotive Experience
Experience in the
automotive industry is strongly preferred
, particularly in:
Paint Protection Film (PPF)
Colour PPF
Vehicle wrapping
Automotive detailing
Ceramic coating
Car dealerships
Automotive accessories
Automotive lifestyle media
Candidates who genuinely understand
cars, automotive culture and premium automotive brands
will have an advantage.
Technical Skills
Candidates should be comfortable with some or all of:
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
CapCut
Lightroom
Canva
Photography
Videography
Video editing
Colour grading
Basic motion graphics
Social media analytics
Strong creative judgement is more important than knowing every software platform.
Ideal Candidate
We are looking for someone who is:
Creative and commercially minded
Passionate about cars and automotive culture
Able to identify what will look good
and
what will sell
Comfortable being hands-on rather than purely managing a team
Highly visual and detail-oriented
Confident directing shoots and people
Comfortable appearing behind or in front of the camera when required
Up-to-date with TikTok and Instagram trends
Able to turn ordinary workshop activities into interesting content
Proactive and willing to experiment
Able to work in a fast-paced SME environment
Ambitious and interested in building a brand, not simply producing content
What We Are Looking For
We are not looking for someone who simply posts on Instagram.
We are looking for someone who can answer:
“How do we make people want our PPF before they even know they need it?”
The successful candidate will have ownership of the brand’s creative direction and will be expected to build a distinctive visual identity, create highly engaging automotive content and ultimately help turn the brand into a
recognisable premium name in Singapore’s PPF and vehicle protection market.
Remuneration
Salary:
S$3,850 – S$4,200 per month, depending on experience and portfolio.
Performance incentives / bonuses may be offered based on individual and company performance.
Application
Interested candidates should submit:
Updated CV
Creative portfolio
Examples of previous social media campaigns
Examples of photography/videography work
Examples of short-form video content
Expected salary
Availability / notice period
Only candidates with a strong creative portfolio will be considered.
Location:
Singapore
Employment Type:
Full-Time
Department:
Marketing / Creative
Reports To:
Founder / Managing Director
About the Role
We are looking for a
Creative Director
to lead the creative direction, visual identity and content strategy of a premium
automotive PPF, colour PPF and vehicle wrapping brand
in Singapore.
This is a hands-on creative leadership role for someone who understands
automotive culture, premium branding, social media and visual storytelling
. You will be responsible for turning our products and installations into compelling content that builds brand recognition, generates enquiries and positions the company as a premium leader in the automotive protection and styling industry.
You will work closely with the management, marketing and installation teams to develop campaigns, content and creative concepts across
Instagram, TikTok, Facebook, YouTube and other digital platforms
.
Key Responsibilities
1. Creative Direction & Brand Development
Establish and maintain the overall creative direction and visual identity of the brand.
Develop creative concepts for PPF, colour PPF, wraps, automotive styling and related products.
Ensure all photography, videography, graphics and social media content maintain a consistent premium brand image.
Develop campaigns that differentiate the brand from competitors.
Continuously research automotive, luxury, fashion and lifestyle trends to keep the brand relevant.
2. Content Strategy & Social Media
Develop and execute a monthly content calendar across Instagram, TikTok, Facebook and YouTube.
Conceptualise engaging
Reels, TikToks, car transformation videos, product videos and educational content
.
Identify content opportunities from daily workshop operations and customer vehicles.
Create content that showcases: Before & after transformationsPPF installation qualityColour PPF and wrap transformationsProduct features and technologyCustomer experiencesAutomotive lifestyleBehind-the-scenes contentStaff and installer expertise
Develop viral and shareable content concepts rather than relying purely on promotional posts.
3. Photography & Videography
Direct automotive photoshoots and video shoots.
Develop shot lists, storyboards and creative concepts.
Ensure vehicles, lighting, locations and compositions are presented to a premium standard.
Work with photographers/videographers or personally shoot content where required.
Oversee editing and final delivery of creative assets.
4. Campaigns & Marketing
Lead creative development for product launches, promotions and seasonal campaigns.
Develop creative concepts for new PPF/wrap products and colour launches.
Work with the marketing team to create campaigns that generate leads and sales.
Translate business objectives into compelling creative campaigns.
Analyse campaign performance and continuously improve creative direction.
5. Brand Partnerships & Automotive Community
Develop collaborations with car clubs, automotive influencers, dealerships, workshops and automotive personalities.
Identify influencers and creators who align with the brand.
Organise creative collaborations and vehicle shoots.
Help establish the brand as a recognised name within Singapore’s automotive community.
6. Creative Team Management
Manage and provide creative direction to designers, videographers, photographers and content creators.
Brief internal and external creative partners.
Review and approve creative output.
Establish creative standards, workflows and content production processes.
Build a strong creative culture within the team.
Job Requirements
Essential Requirements
2–4+ years of experience
in creative direction, branding, content creation, digital marketing, advertising or a related creative field.
Proven experience developing
social media content and campaigns
for a consumer-facing brand.
Strong understanding of
Instagram, TikTok, Facebook and YouTube
.
Strong visual sense and understanding of branding, photography, videography and storytelling.
Experience directing photoshoots and video productions.
Strong understanding of short-form video content and what makes content engaging/shareable.
Excellent communication and presentation skills.
Strong project management and ability to manage multiple campaigns simultaneously.
Portfolio demonstrating previous creative work is
required
.
Automotive Experience
Experience in the
automotive industry is strongly preferred
, particularly in:
Paint Protection Film (PPF)
Colour PPF
Vehicle wrapping
Automotive detailing
Ceramic coating
Car dealerships
Automotive accessories
Automotive lifestyle media
Candidates who genuinely understand
cars, automotive culture and premium automotive brands
will have an advantage.
Technical Skills
Candidates should be comfortable with some or all of:
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
CapCut
Lightroom
Canva
Photography
Videography
Video editing
Colour grading
Basic motion graphics
Social media analytics
Strong creative judgement is more important than knowing every software platform.
Ideal Candidate
We are looking for someone who is:
Creative and commercially minded
Passionate about cars and automotive culture
Able to identify what will look good
and
what will sell
Comfortable being hands-on rather than purely managing a team
Highly visual and detail-oriented
Confident directing shoots and people
Comfortable appearing behind or in front of the camera when required
Up-to-date with TikTok and Instagram trends
Able to turn ordinary workshop activities into interesting content
Proactive and willing to experiment
Able to work in a fast-paced SME environment
Ambitious and interested in building a brand, not simply producing content
What We Are Looking For
We are not looking for someone who simply posts on Instagram.
We are looking for someone who can answer:
“How do we make people want our PPF before they even know they need it?”
The successful candidate will have ownership of the brand’s creative direction and will be expected to build a distinctive visual identity, create highly engaging automotive content and ultimately help turn the brand into a
recognisable premium name in Singapore’s PPF and vehicle protection market.
Remuneration
Salary:
S$3,850 – S$4,200 per month, depending on experience and portfolio.
Performance incentives / bonuses may be offered based on individual and company performance.
Application
Interested candidates should submit:
Updated CV
Creative portfolio
Examples of previous social media campaigns
Examples of photography/videography work
Examples of short-form video content
Expected salary
Availability / notice period
Only candidates with a strong creative portfolio will be considered.
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