Digital Content Manager
Manage the complete lifecycle of our digital assets from concept to distribution, working directly with creators, clients, and the production team.
Responsibilities
- Manage End to End Production: Oversee the production schedule for our internal IP network and client projects to ensure strict timeline adherence.
- Drive Ideation and Scripting: Research topics, develop content strategies, and write scripts tailored for respective channel audiences.
- Coordinate Logistics and Shoots: Schedule studio sessions, arrange equipment, and manage on the ground operations during recording.
- Direct Post Production: Work directly with video editors to dictate visual style and pacing, while managing revision cycles and quality checks.
- Execute Content Packaging and Distribution: Build publishing schedules and handle platform uploads. Manage post packaging, including thumbnails, SEO optimized titles, descriptions, and tags.
- Monitor Algorithmic Growth: Track video performance across YouTube, Instagram, and other social media platforms. Analyse audience retention and platform metrics to optimize content and implement growth strategies.
- Coach Talents and Executives: Work with our creators and corporate clients to refine their on camera performance and storytelling.
Requirements and Skills
- Platform Knowledge: Deep understanding of YouTube algorithms, community guidelines, and platform features like Shorts.
- Ideas and Scriptwriting: Able to research trending topics and write compelling scripts.
- Copywriting: Ability to write catchy, clear, and brand safe text for posts and video descriptions.
- Basic Editing: Skill with tools like Canva, Photoshop, or basic video editing software for quick video edits if needed.
- Data Analysis: Comfort reading analytics dashboards to find patterns and viewer habits.
- Time Management: Strong ability to juggle multiple video launches and social posts at once.