全职 Content Creator (Creative Strategy Ecommerce) 工作, 薪水, Rehues 公司招聘中 - Ricebowl

Content & Creative Marketing Executive | Beauty / TikTok

If your TikTok FYP is basically beauty, your camera roll is full of content references, and you regularly think, “Rehues should do this,” you’ll probably enjoy this role.

Rehues is a fast-growing Singapore-born haircare brand that has sold over 100,000 products.

We create products for coloured, bleached and damaged hair, from colour-depositing shampoos to our 7-Minute PDRN Steam Repair Hair Mask.

We’re now looking for one Content & Creative Marketing Executive to help shape how Rehues shows up online.

You’ll work closely with the founders, have real ownership over what we create, and learn how content connects to creators, TikTok Shop, Meta Ads, Shopify and actual sales.

Start: ASAP

WHAT THIS ROLE IS REALLY ABOUT:

This is not a traditional social media role where you spend your day scheduling posts and filling up a content calendar.

We want someone who genuinely enjoys creating.

Someone who gets excited by a good hook.

Someone who notices when an edit feels boring.

Someone who sees a trend and immediately starts thinking about how Rehues could use it.

Someone willing to film, edit, test, learn and try again.

You’ll be involved from the first idea all the way to seeing whether people actually watched, engaged and bought.

WHAT YOU’LL DO

Create content

You’ll help create TikToks, Reels and short-form videos around:

• Hair transformations
• Product demos
• Before and after content
• Beauty trends
• Relatable hair problems
• Founder content
• Street-style videos
• Educational content
• Customer stories
• UGC-style videos
• New formats and experiments

This is a hands-on role.

You should be comfortable picking up a phone, filming and editing without needing a full production setup.

You’ll also sometimes appear in content yourself, whether that is your face, hands, hair or voice.

Find ideas worth making

You’ll spend time studying TikTok, Instagram, Meta Ad Library, creators, beauty brands, fashion brands, DTC brands and trends outside our category.

But we don’t just want someone who copies trends.

We want you to ask:

Why did this work?

Was it the hook?

The transformation?

The creator?

The editing?

The story?

The tension?

The comments?

The offer?

Then turn that learning into something that feels like Rehues.

️ Turn ideas into execution

You’ll help take content from:

Observation → Idea → Hook → Script → Shoot → Edit → Post → Learn

Depending on the content, you may:

• Write hooks and short scripts
• Storyboard concepts
• Plan simple shoots
• Create shot lists
• Edit in CapCut
• Create simple Canva assets
• Use AI tools and LLMs to speed up ideation and production

We value quality, but we also value momentum.

We would rather test several strong ideas and learn than spend weeks trying to perfect one piece of content.

Work with creators and influencers

You’ll help us build relationships with creators who genuinely fit Rehues.

This includes:

• Finding KOLs, influencers and UGC creators
• Reaching out to creators
• Coordinating product seeding
• Preparing briefs
• Managing deliverables
• Reviewing creator content
• Identifying creators worth working with long term

We want to build real creator relationships, not send products to random people just to tick a box.

Learn what makes content sell

We care about aesthetics, but we also care about performance.

You’ll gradually learn how our creatives perform across:

• TikTok
• TikTok Shop
• Instagram
• Meta Ads
• Shopify

You’ll learn to look at things such as watch time, hook rate, retention, CTR, engagement, conversions, CPA and sales.

You do not need to know all of this on Day 1.

We can teach you the performance side.

What matters is that you are curious enough to ask why one piece of content performs better than another, then use that insight to make the next version better.

WHO WE’RE LOOKING FOR

You have good taste

You notice good casting, awkward edits, weak hooks, great storytelling, ugly typography and small details other people miss.

More importantly, you can explain why something works or does not.

Beauty is already part of your world

You’re genuinely interested in hair, beauty, skincare, makeup, fashion, lifestyle or creator culture.

If scrolling beauty content feels like homework, this probably is not your role.

You like making things

You enjoy brainstorming, but you are also happy opening CapCut afterwards and actually making the video.

You’re comfortable experimenting

Some ideas will work. Some will flop.

You should be able to learn from the result and move on without becoming too attached to your favourite idea.

You notice patterns

You can look at a group of strong-performing videos and start spotting the structures, hooks or formats they have in common.

You’re proactive

We’ll give you context, direction and feedback, but we do not want to tell you exactly what to do every hour.

If you see an opportunity, bring it up.

If you have an idea, pitch it.

If something is not working, think about what we should try next.

You move quickly

Rehues is growing quickly, so ideas need to become content.

We care more about learning through execution than making everything perfect before it goes live.

WHAT WE VALUE

Taste

Can you tell what good content looks like?

Curiosity

Do you naturally want to understand why something worked?

Execution

Can you turn an idea into something real?

Ownership

Can you take responsibility without constantly waiting for instructions?

Adaptability

Can you change direction when the audience or data tells us something different?

Energy

Do you genuinely enjoy this space?

Experience helps, but your attitude, potential and hunger to improve matter more to us than having the perfect CV.

SKILLS

You should be comfortable with some of these:

• TikTok
• Instagram Reels
• CapCut
• Canva
• Short-form video editing
• Filming on a phone
• Basic scripting
• Influencer outreach
• Working with creators
• AI tools and LLMs

You do not need to be an expert in everything, but you should learn quickly.

BONUS POINTS

Great if you have experience with:

• Beauty, fashion or lifestyle brands
• Running your own TikTok or Instagram account
• Creating videos with strong organic reach
• Influencer or UGC marketing
• TikTok Shop
• Livestreaming
• E-commerce
• Meta Ads
• Performance marketing
• Shopify
• Selling something online yourself

None of these are mandatory.

If you are early in your career but clearly talented, we still want to hear from you.

WHY THIS ROLE IS DIFFERENT

You’ll get exposure to much more than social media.

You’ll see how the whole engine connects:

Content → Creators → Paid Ads → TikTok Shop → Shopify → Customers

You’ll see which ideas attract attention, which creatives become paid ads, and which content actually drives customers.

You’ll also work directly with the founders and have room to pitch and test your own ideas without going through multiple layers of approval.

As you improve, your responsibility can grow with you.

A possible path could look like:

Content & Creative Marketing Executive

↓

Senior Creative / Creative Strategist

↓

Content / Creative Lead

Over time, this could include leading creators, editors, interns, freelancers and influencer relationships as Rehues expands beyond Singapore.

WHAT YOU’LL GET

Work closely with the founders

Real ownership over what Rehues creates

Freedom to pitch and test ideas

Exposure to organic social, paid advertising, creators and e-commerce

Learn how creative decisions affect actual sales

Performance incentives on top of your compensation

Opportunities to take on more responsibility as you improve

Exposure to Rehues’ expansion beyond Singapore

Lots of hair products and content shoots

A very reasonable excuse to spend time on TikTok during working hours

HOW TO APPLY

We care less about a polished cover letter and more about seeing how you think.

Along with your application, send us:

1. Something you’ve created

Your TikTok, Instagram, portfolio, school project, personal account or videos you’ve made.

It does not need to be professional work.

2. Three content ideas you would make for Rehues

Take a look at Rehues and send us 3 TikTok or Reel ideas.

For each idea, briefly share:

• The hook
• What happens in the video
• Why you think someone would keep watching

Don’t overthink it.

We want to see your instincts.

3. One piece of content you think is great

Find one TikTok, Reel or ad from any brand or creator and tell us why you think it works.

That’s it.

We’d rather see good thinking than a beautiful 20-page presentation.

BEFORE YOU APPLY

Rehues is still a young and growing brand.

Things move quickly.

Sometimes you’ll receive a clear brief. Other times, you’ll need to figure out the best approach yourself.

If you need every task mapped out before starting, this probably won’t be the right environment.

But if you enjoy creating, experimenting, taking ownership and seeing your ideas turn into real work quickly, we’d love to meet you.

ABOUT REHUES

Rehues is a Singapore-born haircare brand built around the idea that hair colour is part of how you express yourself.

We create products that make coloured, bleached and damaged hair easier to maintain at home.

Our range includes colour-depositing shampoos that help revive faded colour and our 7-Minute PDRN Steam Repair Hair Mask for damaged and chemically treated hair.

We’ve sold over 100,000 products, and we’re still early in our journey.

As we grow beyond Singapore, you won’t be joining a huge marketing department where every decision has already been made.

You’ll get to help shape what comes next.