To drive sales growth, profitability, and customer retention for the Electrical business by managing key customer accounts, developing new business opportunities, and promoting the company's electrical products, solutions, and services. The role is responsible for building strong customer relationships, identifying market opportunities, and providing commercially viable solutions that support the division's sales and business objectives.
Business Development & Sales Growth: Develop and execute account plans to achieve assigned sales, gross profit, and business growth targets.
Responsibilities
- Identify and pursue new business opportunities within industrial, manufacturing, utilities, infrastructure, marine, and commercial sectors.
- Prospect, qualify, and develop new customers and projects to expand market share.
- Build and maintain a healthy sales pipeline through effective opportunity management.
- Account Management: Manage and grow assigned customer accounts to maximize long-term business opportunities.
- Build strong relationships with key decision-makers, consultants, contractors, OEMs, and end-users.
- Conduct regular customer visits to understand business needs and identify opportunities for products, services, upgrades, and replacement solutions.
- Ensure high levels of customer satisfaction and retention.
- Technical & Commercial Support: Understand customer requirements and recommend suitable electrical products, systems, and solutions.
- Prepare quotations, proposals, and commercial submissions in accordance with company guidelines.
- Provide basic technical and commercial consultation to customers.
- Collaborate with engineering, service, and operations teams to deliver customer solutions effectively.
- Tender & Project Management: Identify and participate in tender opportunities and project bids.
- Coordinate internal resources to ensure timely and accurate tender submissions.
- Monitor project progress and work closely with customers throughout the sales cycle.
- Manage contract execution and follow-up activities to ensure customer satisfaction.
- Market Intelligence & Product Development: Monitor market trends, competitor activities, pricing developments, and customer requirements.
- Collect customer feedback and market intelligence to support business growth strategies.
- Recommend new business opportunities, products, or market segments to management.
- Forecasting & Reporting: Maintain accurate sales forecasts, customer records, and opportunity pipelines.
- Prepare sales reports, market updates, and performance reviews.
- Monitor order intake, project status, and achievement against targets.
- Collaboration & Continuous Improvement: Work closely with Sales, Service, Procurement, Logistics, and Finance teams to ensure smooth business execution.
Qualifications
- Minimum 5 years of experience in electrical sales, technical sales, account management, or business development.
- Experience in industrial electrical products, electrical distribution, automation, drives, motors, switchgear, power quality, instrumentation, or related solutions.
- Proven track record in managing customer accounts and achieving sales targets.
- Experience handling project sales, tenders, and commercial negotiations is advantageous.