- Kuala Lumpur Federal Territory Malaysia
工作地点
职位描述
岗位职责
Growth Marketer (EdTech)
Experience: 3 years to 10 years
Kuala Lumpur, Malaysia (Hybrid)
Market Ownership: Malaysia
Industry: EdTech
Role Overview
We are hiring a Growth Lead – Malaysia to own and scale our business in Malaysia. This is a strategic leadership role responsible for driving revenue growth, optimizing acquisition channels, and building a high-performance growth engine.
You will function as the market owner for Malaysia, combining strategic thinking with hands-on execution across performance marketing, experimentation, funnel optimisation, and sales alignment.
This role requires someone who understands both content-led experimentation and paid performance scaling, with a strong grasp of the Malaysian education ecosystem.
Key Responsibilities
· Own Malaysia Revenue & Growth Strategy
Define and execute the end-to-end growth roadmap for Malaysia, owning pipeline, enrollments, and revenue targets for the market.
· Lead Paid Acquisition & Performance Scaling
Build, manage, and scale paid marketing channels (Meta, Google, and others) while optimizing CAC, ROAS, LTV, and overall unit economics.
· Drive Experimentation & Conversion Optimization
Establish a structured experimentation framework across creatives, landing pages, messaging, offers, and funnels to continuously improve conversion rates and lead quality.
· Full-Funnel & Sales Alignment Ownership
Optimize the entire user journey from awareness to enrollment, improving MQL-to-SQL conversion and partnering closely with sales to maximize revenue realization.
· Local Market Positioning & Expansion
Develop localized growth strategies tailored to the Malaysian EdTech landscape, identify competitive opportunities, and explore partnerships for market expansion.
· Data-Driven Forecasting & Leadership Reporting
Build dashboards, track core growth metrics, forecast revenue performance, and provide strategic insights to leadership for scalable and predictable growth
Requirements
· 3–8+ years of experience in growth, performance marketing, or revenue-focused roles.
· Proven track record of scaling paid acquisition and driving revenue growth across B2C, B2B, and EdTech businesses.
· Strong analytical mindset with experience managing budgets and growth forecasts.
· Deep understanding of high-consideration sales funnels and conversion journeys.
· Based in Malaysia with strong local market knowledge.
· Comfortable owning revenue targets, not just marketing KPIs.
Job Types: Full-time, Permanent
Pay: RM4,000.00 - RM7,000.00 per month
Benefits:
Application Question(s):
Work Location: Hybrid remote in Kuala Lumpur
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