Vita Green Hiring! Full Time Growth Manager in Federal Territory - Ricebowl

Position Overview

Vita Green is accelerating its expansion across Southeast Asia, with a strong focus on Singapore and Malaysia and growing opportunities across Vietnam and other regional markets.

We are looking for a Growth Manager, SEA to drive the next phase of our digital growth. Reporting to the International Business Director, you will own the day-to-day growth agenda across our e-commerce ecosystem, turning consumer insights and performance data into scalable revenue growth.

You will lead growth across marketplaces, paid media, D2C, CRM, social commerce, and influencer channels, with a strong focus on customer acquisition, conversion, retention, and profitability. This is a highly hands-on role for someone who enjoys moving quickly, testing new ideas, challenging assumptions, and directly influencing business results.

Key Responsibilities

1. SEA Growth & Commercial Performance

• Develop and execute growth initiatives to increase revenue, market share, customer acquisition, and profitability across SEA.
• Identify growth opportunities by market, channel, product, and customer segment.
• Own key growth metrics including Revenue, GMV, CAC, ROAS, Conversion Rate, AOV, LTV, and customer retention.
• Translate business and consumer data into clear actions and commercial recommendations.
• Continuously evaluate channel performance and reallocate resources towards the highest-impact opportunities.

2. Marketplace Growth

• Drive growth across Shopee, Lazada, TikTok Shop, and other relevant marketplaces.
• Develop marketplace strategies covering merchandising, pricing, promotions, search visibility, sponsored solutions, and campaign participation.
• Lead major commercial moments such as 9.9, 10.10, 11.11, 12.12, Payday and category campaigns.
• Work closely with marketplace partners and KAMs to unlock traffic, visibility, co-investment, and growth opportunities.
• Analyze competitor activity and marketplace trends to identify opportunities to gain market share.

3. Performance Marketing & Customer Acquisition

• Lead performance marketing across Meta, TikTok, Google, and other relevant digital channels.
• Develop and optimize acquisition strategies based on CAC, ROAS, conversion, customer quality, and LTV.
• Work with creative and content teams to develop localized campaigns and creative concepts for SEA consumers.
• Continuously test audiences, creatives, offers, channels, and campaign structures to identify scalable growth opportunities.
• Identify underperforming campaigns quickly and optimize or reallocate investment accordingly.

4. D2C & Conversion Optimization

• Drive growth across regional Shopify/D2C storefronts.
• Identify opportunities across the customer funnel, from landing page and product discovery through checkout and post-purchase.
• Lead A/B testing across landing pages, product pages, pricing, bundles, promotions, payment methods, and checkout journeys.
• Improve Conversion Rate and AOV while reducing customer drop-off throughout the funnel.

5. Customer Retention & Lifecycle Growth

• Develop strategies to increase repeat purchase and Customer Lifetime Value.
• Build and optimize lifecycle journeys across Email, WhatsApp, SMS, and other CRM channels.
• Develop customer segmentation and personalized campaigns based on purchasing behavior.
• Identify opportunities for cross-sell, upsell, replenishment, bundles, and loyalty initiatives.

6. Influencer, Affiliate & Social Commerce

• Build and scale relationships with SEA creators, micro-influencers, affiliates, and social commerce partners.
• Develop UGC and creator-led strategies that can be leveraged across organic and paid channels.
• Identify high-performing creators and content formats and scale them based on commercial performance.
• Measure influencer and affiliate contribution based on measurable business outcomes rather than reach alone.

7. Data, Experimentation & Growth Optimization

• Build a culture of test, learn, and scale across SEA markets.
• Use GA4, marketplace analytics, advertising platforms, and internal sales data to identify growth opportunities.
• Develop hypotheses, run experiments, evaluate results, and scale successful initiatives.
• Conduct regular performance reviews and clearly communicate insights, opportunities, and recommended actions to senior management.
• Establish clear performance benchmarks and continuously improve the efficiency of the growth engine.

8. Regional Market Development

• Develop localized growth strategies based on the unique consumer behaviors, competitive landscape, and maturity of each SEA market.
• Support expansion into new markets by evaluating channel opportunities, consumer demand, platform dynamics, and go-to-market requirements.
• Balance regional scalability with local market relevance.

What We're Looking For

• Bachelor's degree in Marketing, Business, E-Commerce, or a related discipline.
• 4–7+ years of hands-on experience in digital growth, performance marketing, e-commerce, or a related field.
• Proven experience driving measurable growth across SEA markets, particularly Singapore, Malaysia, or broader ASEAN.
• Strong hands-on knowledge of Shopee, Lazada, TikTok Shop, Shopify, Meta Ads, TikTok Ads, and Google Ads.
• Strong understanding of e-commerce and growth metrics including CAC, ROAS, CVR, AOV, LTV, GMV, and profitability.
• Strong analytical and commercial mindset with the ability to translate data into business decisions.
• Comfortable working independently, testing ideas quickly, and making decisions in a fast-moving environment.
• Strong understanding of SEA consumer behavior and digital commerce trends.
• Experience working with influencers, affiliates, CRM, and social commerce is highly advantageous.