CREATIVE CONCEPTUALISATION & COPY DEVELOPMENT: leads copy direction and ensures messaging excellence from brief to final delivery
Expectations:
- Crafts copy for various formats, from taglines to long-form and content.
- Develops scripts and campaign directions with Art Directors.
- Maintains tone consistency and brand voice across all channels.
- Presents creative ideas clearly to internal and external teams.
Outcomes:
- Delivers ideas and copy that are clear, distinctive, and on-brief.
- Recognised for ideas and copywriting that strengthen creative concepts.
EXECUTIONAL EXCELLENCE: maintains craftsmanship and elevates creative output
Expectations:
- Proofreads all content for grammar, clarity, and tone.
- Reviews and refines copy to meet standards across all channels (print, OOH, digital, and social).
- Guides external vendors (translators, VO talents, etc.).
- Collaborates with Art Directors to bring ideas to life.
- Stays updated on writing, cultural, and technology trends.
Outcomes:
- Delivers consistent quality in tone, structure, and storytelling across all media.
- Ensures visuals align with both creative direction and client objectives.
- Elevates team craft through precision and direction.
COLLABORATION & OWNERSHIP: fosters clear communication and ensures seamless teamwork
Expectations:
- Collaborates effectively with all departments to refine creative outputs.
- Communicates proactively with other departments to maintain time discipline and professionalism in deadlines.
- Provides constructive input during reviews and feedback sessions.
- Handles multiple projects independently while maintaining quality.
- Maintains a clean and structured file-keeping system for every job.
Outcomes:
- Strengthens interdepartmental collaboration and trust.
- Builds a reliable, solution-driven creative reputation.
- Builds trust as a creative capable of owning projects end-to-end.