全职 GTM Solutions Executive 工作, 薪水, Groot Federal Territory 公司招聘中 - Ricebowl

Help SMEs transform finance work through cloud-native AI, automation and better processes.

ABOUT GROOT FINANCE

Groot Finance is building the next frontier of AI-powered finance operations for SMEs and self-employed business owners in Malaysia, with opportunities to support the Singapore market.

We use AI and automation to reduce manual bookkeeping and finance administration. Groot Finance helps businesses capture receipts and invoices, organise expenses and revenue, tidy their books, run lightweight accounting workflows, understand cash flow, and receive proactive guidance about what needs attention.

Our goal is simple: reduce repetitive admin, give owners and finance teams a clearer view of their business, and return more time to serving customers and growing revenue.

Finance, settled. Learn more at *************

THE ROLE

This is a hands-on GTM and business development role for someone who sells through influence, trust and problem-solving, not pressure.

You will create demand, understand the customer’s real operating problems, shape the right solution and remain involved through early adoption.

Many of our customers will be traditional SMEs moving from paper, spreadsheets or legacy processes. The sale may involve change management as much as product knowledge. You will need to listen carefully, simplify the change, set realistic expectations and patiently help owners or finance teams build confidence.

Groot Finance is a small, lean team moving quickly. Our priorities, positioning and product capabilities will continue to evolve. You should be comfortable working with incomplete information, learning directly from the market and turning customer feedback into better commercial decisions.

HOW THE ROLE IS SHAPED

• 50% GTM and sales: Create opportunities, run discovery, demonstrate value and progress suitable customers.

• 30% Customer transformation: Guide onboarding, process change, adoption and light first-line support.

• 20% Market building: Test partnerships, experiments and routes to market with the founders.

This is a blended commercial role. You will hunt for the right opportunities, sell consultatively and remain close enough to help customers through the first stage of change. It is not a pure cold-calling role, a passive account-management role or a deeply technical implementation position.

WHAT YOU WILL OWN

• Build a focused pipeline of SMEs, self-employed owners, finance teams and relevant partners through thoughtful outreach, referrals and creative GTM experiments.

• Run discovery to uncover the real process problem: where time is being lost, what information is unclear, who needs to change and what would make the change worthwhile.

• Translate Groot Finance’s AI, automation and cloud-native capabilities into a practical business case, not simply a feature demonstration.

• Own opportunities from the first conversation through pilot, proposal, commercial discussion and close, while keeping next steps and pipeline information clear.

• Guide onboarding and early adoption. Help customers organise their first workflow, answer practical questions and provide light first-line support.

• Work with the founders to test positioning, packaging, partnerships and routes to market. Bring evidence from the market and help create the playbook rather than waiting for one.

WHO WILL THRIVE HERE

• A self-starting hunter who enjoys opening doors, following up consistently and creating momentum without needing a large brand or lead-generation machine behind them.

• A consultative seller who builds trust through curiosity, credibility and business value rather than pressure.

• Someone familiar with cloud-native SaaS and curious about AI, automation, integrations, data flows and responsible product limits. You do not need to be an engineer, but you should be technically confident.

• Someone numerate, with practical accounting or finance understanding, or strong evidence that you can learn quickly enough to discuss bookkeeping, expenses, revenue and cash flow credibly.

• A patient change agent who can understand an existing process, explain a better way and handhold traditional SMEs through adoption.

• An adaptive startup operator with ownership, resilience and a growth mindset. You should be comfortable moving between sales, light customer support and market learning as priorities evolve.

CAPABILITY OVER TENURE

Around two to five years in a relevant commercial or customer-facing role is a useful benchmark, but it is not a hard requirement.

We value capability, merit, learning speed and evidence, not age or years served.

Relevant backgrounds may include B2B SaaS, fintech, ERP, cloud services, pre-sales, implementation, technical account management or commercially focused customer success. Existing relationships within SME, accounting or business communities are helpful, but they are not a substitute for disciplined selling.

WHAT GOOD LOOKS LIKE IN THE FIRST 90 DAYS

• Learn the product, customer problems and product boundaries well enough to conduct a credible conversation with business owners and finance teams without overpromising.

• Build a focused pipeline and establish a consistent weekly rhythm of outreach, discovery, demonstrations and follow-up.

• Secure early paid customers, pilots or design partners and help each customer reach a useful first outcome.

• Turn customer objections, adoption friction and market feedback into specific learning that the team can act on.

WHAT GROOT FINANCE OFFERS

Join a small, agile team where good ideas move quickly. You will have meaningful ownership of GTM outcomes and the opportunity to help shape how AI changes bookkeeping and finance administration for SMEs.

COMPENSATION

The role offers a fixed base salary plus performance-linked commission, structured as on-target earnings (OTE). The final compensation plan and targets will be discussed during the interview process.

HOW TO APPLY

Tell us why this role fits you, share one opportunity you created or progressed, and give one example of helping a customer adopt a better process or technology.