The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Responsibilities
- Drive, plan and execute marketing campaigns to achieve measurable results on consumer activation, sponsorships, PR, digital, events and promotions.
- To generate monthly reports and assist in events.
- Launching and implementing innovative promotions to increase brand awareness.
- Support and manage integrated 360 marketing campaigns, ensuring alignment with stakeholders from different departments – Sales, Finance, Logistics and HODs.
- Monitor stock levels and ensure accurate forecasting together with Sales and Logistics.
- Monitor brand performance on a monthly basis to ensure KPIs are met.
Qualifications
- Bachelor's degree in marketing or related field
- 2 - 3 years of relevant experience
- Ability to translate marketing strategy into tactics and actionable plans
- Strong interpersonal skills with a focus on teamwork
Additional Opportunities
- Dynamic Work Environment - Collaborate with cross-functional teams
- Join a well-established company with long-term career potential
Job summary
Executing marketing campaigns, managing promotions, tracking brand performance, and collaborating with key departments.