- Petaling Petaling Selangor Malaysia
工作地点
职位描述
岗位职责
Key Objectives:
Increase online sales and revenue through performance-driven strategies.
Enhance user experience and conversion rates on the e-commerce website.
Optimize digital promotions to drive engagement and customer retention.
Leverage data analytics to refine marketing and sales strategies.
Job Responsibilities:
E-commerce Sales & Revenue Growth
Develop and implement strategic initiatives to boost online sales and increase revenue.
Identify opportunities to enhance pricing, promotions, and bundling strategies.
Collaborate with marketing team to ensure all sales-driven campaigns are optimized for maximum ROI.
Work with procurement team to align online inventory with demand trends.
Identify and resolve factors affecting cart abandonment rates and purchase friction points.
Monitor industry and competitor trends to adjust pricing and sales tactics accordingly.
Website Management & Optimization
Oversee daily website operations, ensuring seamless customer experience and functionality.
Work with developers to enhance site performance, speed, and mobile responsiveness.
Optimize UI/UX design, navigation, and content layout for better engagement and conversions.
Ensure accurate and up-to-date product listings, descriptions, pricing, and availability.
Conduct A/B testing on landing pages, checkout flows, and product pages to improve performance.
Troubleshoot and resolve technical issues related to the e-commerce platform.
Digital Promotions & Customer Engagement
Plan and execute e-commerce promotions, flash sales, and seasonal campaigns.
Align promotional efforts with social media, paid ads, and influencer marketing strategies.
Implement email marketing and push notification strategies to re-engage potential buyers.
Analyze and optimize customer journey touchpoints for improved engagement.
Data Analysis & Performance Tracking
Track and analyze key e-commerce metrics (traffic, conversion rate, average order value, etc.).
Identify bottlenecks and optimize conversion funnels to enhance performance.
Prepare monthly performance reports with actionable insights for improvement.
Conduct competitive analysis and market research to adapt strategies accordingly.
Customer Experience & Support Coordination
Work with customer support teams to address order fulfillment issues and customer concerns.
Improve post-purchase experience with efficient return/exchange processes and customer service touchpoints.
Ensure a seamless shopping experience across desktop, mobile, and app platforms.
Job Requirements:
Bachelor’s degree in E-commerce, Business, or Marketing field.
At least 1 year of experience in e-commerce sales, online store management, or digital retail strategies.
Strong expertise in Shopify Plus.
Proficiency in Google Analytics, Meta Ads, Google Ads, and SEO best practices.
Data-driven mindset with strong analytical and problem-solving skills.
Experience in campaign planning and digital promotions.
Knowledge of customer retention strategies, email marketing, and loyalty programs.
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