The HEINEKEN Company Hiring! Full Time Key Account Manager - MOFT in Selangor - Ricebowl

As a Key Account Manager for MOFT, you will be responsible for driving commercial success across assigned Modern Off-Trade accounts by delivering strong business performance, building strategic customer partnerships, and ensuring excellent in-store execution. You will translate commercial strategies into actionable customer plans, manage trade investments effectively, and collaborate cross-functionally to unlock growth opportunities and deliver sustainable results.

Responsibilities

• Develop and execute Joint Business Plans (JBP) aligned with overall commercial strategy and customer priorities.
• Deliver account performance targets across revenue, volume, market share, and gross margin.
• Lead customer planning and execution, including pricing, promotions, and new product launches.
• Drive in-store excellence by ensuring product availability, visibility, and optimal assortment.
• Manage trade investments within approved budgets, ensuring strong ROI and compliance with guidelines.
• Build and maintain strong relationships with key customer stakeholders through regular business reviews.
• Monitor business performance, identify gaps/opportunities, and collaborate cross-functionally (Trade Marketing, RMG, Sales Planning & Ops, distributors) to drive corrective actions.
  
  

Requirements

• Bachelor’s degree in Business, Marketing, Economics, or a related field.
• 3–5 years of commercial experience in the FMCG industry.
• Experience in Key Account Management or managing Modern Trade/Off-Trade accounts is an advantage.
• Strong understanding of retail landscape, market dynamics, and customer management.
• Knowledge of Joint Business Planning and basic category management principles.
• Strong analytical and problem-solving skills with the ability to turn insights into actions.
• A proactive team player with strong communication, stakeholder management, and customer-focused mindset.