About the role
We are looking for a Digital Marketing & Performance Executive to join MR Awning Batu Pahat Sdn Bhd.
This role focuses on performance marketing, lead generation and data-driven campaign management. You will be responsible for turning advertising budgets into quality leads, appointments and business opportunities for the company.
We are looking for someone who is hands-on, analytical, willing to test new ideas and continuously improve marketing performance.
Key responsibilities
- Plan, launch, manage and optimise Meta Ads (Facebook & Instagram)
- Generate qualified leads and appointments for the Sales Team
- Assist in managing and optimising TikTok Ads and Google Ads campaigns
- Monitor advertising performance including CPL, CTR, CPM, Conversion Rate and ROAS
- Analyse campaign data and continuously improve campaign performance
- Conduct A/B testing for audiences, creatives, offers, hooks and advertising angles
- Identify winning and underperforming advertisements and recommend improvements
- Work closely with our Video Editor to develop high-performing advertising creatives
- Prepare clear creative briefs, campaign ideas and marketing angles for video/content production
- Conduct competitor and market research
- Develop retargeting strategies for potential customers
- Track marketing performance across the full customer journey:
Ads → Leads → Qualified Leads → Appointment → Quotation → Sales
- Work closely with the Sales Team to understand lead quality and improve marketing performance
- Prepare weekly and monthly marketing performance reports
- Recommend improvements based on campaign data and actual business results
About you
- 1–3 years experience in Digital Marketing / Performance Marketing
- Hands-on experience with Meta Ads Manager (Facebook & Instagram)
- Experience creating, launching and optimising lead generation campaigns
- Able to understand CPL, CTR, CPM, Conversion Rate and ROAS
- Strong analytical and performance-driven mindset
- Able to identify campaign problems and recommend solutions
- Basic knowledge of TikTok Ads and Google Ads is preferred
- Candidates with hands-on TikTok Ads or Google Ads experience will have an advantage
- Experience with Google Analytics / conversion tracking is an advantage
- Basic knowledge of SEO and Google Business Profile is an advantage
- Understanding of retargeting and marketing funnels is an advantage
- Willing to learn AI marketing, marketing automation and new digital marketing tools
- Able to work independently, take ownership and continuously improve performance
- Experience in construction, renovation, property, interior design, automotive, solar, home improvement or other high-ticket service industries is an advantage
What we're looking for
We are NOT looking for someone who only focuses on social media posting, graphic design or creating content.
We are looking for someone who wants to understand:
Advertising Budget → Leads → Appointments → Sales
You do not need to be an expert in every digital marketing platform.
Strong Meta Ads fundamentals, a performance-driven mindset, analytical ability and willingness to learn are more important to us.
What we offer
- Basic Salary: RM2,700 – RM3,200
- Performance Incentive
- EPF / SOCSO / EIS
- Existing Video Editor support
- Existing Sales Team
- Real advertising budget to manage and optimise
- Opportunity to learn Meta Ads, TikTok Ads, Google Ads, AI marketing and marketing automation
- Direct exposure to business and sales performance
- Career development and performance review
- Opportunity to grow together with the company
Career growth
Digital Marketing & Performance Executive
→ Senior Digital Marketing Executive
→ Marketing Lead
→ Marketing Manager
Before you apply
Shortlisted candidates may be required to complete a simple Digital Marketing Practical Assessment.
Candidates with previous paid advertising experience should be prepared to explain:
- Advertising platforms managed
- Advertising budget managed
- Campaign objectives
- Leads or results generated
- CPL / ROAS or other relevant performance metrics
- What you personally did to optimise the campaign
If you enjoy analysing numbers, testing new ideas, improving campaigns and turning advertising into real business results, we would like to hear from you.
Pay: RM2,700.00 - RM3,200.00 per month
Education:
Experience:
- Digital Marketing Executive: 1 year (Required)
- Facebook Ads: 1 year (Required)
- As a Performance Executive : 1 year (Preferred)
Work Location: In person