- Hong Kong Hong Kong
居家办公 Business Insight Lead (User Growth) 工作, 薪水, Binance Hong Kong 公司招聘中 - Ricebowl
工作地点
职位描述
岗位职责
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Requirements
- Optimize user growth & marketing strategies / analysis based on our current global ecosystem
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Lead full-funnel user journeys analysis: acquisition activation conversion retention
Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities,social etc.)
Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
Run rapid A/B tests, iterate growth models, and improve user quality
Tailor strategies for local markets with deep user insights
Collaborate cross-functionally to bring strategies to life
Responsibilities
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8+ yrs in user growth / performance / digital marketing
Global market experience (MENA, LATAM, SEA, Africa, etc.)
Strong data mindset, familiar with growth tools & KPIs
Internet, Web3, or fintech background preferred
Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage
Adaptable, entrepreneurial, and hands-on
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
重要安全守则
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