Role Summary
The CRM & Automation Specialist manages lead pipelines, automation workflows, behavioural nurturing, and conversion-focused communication. This role ensures leads receive timely, accurate, and personalised communication throughout the funnel.
Key Responsibilities
- Build WhatsApp, email, and SMS automations tailored to each programme.
- Manage CRM pipelines, workflows, and lead routing logic.
- Maintain data integrity, ensure accurate tagging, and prevent duplicates.
- Write conversion-focused landing pages, follow-up templates, and email sequences.
- Produce weekly funnel performance reports for HMS and Sales Team Lead.
- Collaborate with Sales Team Lead to monitor lead behaviour and reduce drop-offs.
Technical Competencies
- GoHighLevel (preferred) or equivalent CRM platforms
- Automation workflows (triggers, conditions, pipelines)
- Copywriting for funnels (email, WhatsApp, retention flows)
- Basic HTML email formatting
- UTM tracking & integration
- Data segmentation & lead scoring
Job Types: Full-time, Contract
Pay: From RM2,800.00 per month
Benefits:
- Flexible schedule
- Maternity leave
- Opportunities for promotion
- Professional development
- Work from home
Work Location: In person