Manage and optimize digital platforms, including website and mobile app, to support business priorities, product initiatives and customer engagement objectives.
Collaborate with Product Marketing teams to amplify product and campaign content across digital platforms, maximizing content effectiveness, discoverability and customer engagement.
Enhance brand and product visibility through SEO, GEO and digital content optimization best practices.
Monitor digital platform, content and campaign performance, providing insights and recommendations for continuous improvement.
Manage social media channels and agency partners to ensure effective execution and consistent brand presence across digital touch-points.
Support the adoption of AI tools and future digital platform enhancement initiatives to improve operational efficiency and marketing effectiveness.