合同工 Manager, Digital Marketing 工作, 薪水 up to MYR 9,000, Global Lancesoft WP Kuala Lumpur 公司招聘中 - Ricebowl

• 6–10 yearsof experience indigital marketing, e-commerce, or marketplace management.

• Background in beauty, personal care, or FMCG preferred.

• Strong understanding of omni-channel strategy (digital + offline integration).

• Expertise in TikTok Shop, Shopee, Lazada, and Malaysian digital ecosystem.

• Hands-on experience with:

  • KOL/KOC & influencer marketing

  • Paid media & digital advertising

  • Social media & content strategy

  • Livestream & social commerce

• Strong analytical skills with ability to manage GMV, ROAS, conversion metrics.

• Proven experience managing agencies and stakeholders.

• Bachelor’s degree in Marketing, Business, E-commerce, or related field.

1. Digital & Omni-channel Strategy

• Develop and execute a comprehensive digital growth strategy for Malaysia.

• Define channel strategies across TikTok Shop, Shopee, Lazada, and social platforms.

• Align digital initiatives with online and offline retail growth.

• Conduct market, consumer, and competitor analysis to identify opportunities.

2. Digital Marketing & Brand Growth

• Lead off-platform marketing: KOL/KOC, paid media, social campaigns, and creator collaborations.

• Oversee content localization and campaign execution for strong platform relevance.

• Partner with agencies to drive awareness, traffic, and conversions.

• Track trends and translate them into high-impact local activations.

3. E-commerce & Social Commerce

• Own and scale TikTok Shop and e-commerce performance.

• Drive growth across Shopee, Lazada, and other marketplaces.

• Manage pricing, promotions, assortment, and visibility.

• Lead livestream commerce, affiliate programs, and social selling initiatives.

4. Agency & Stakeholder Management

• Manage and challenge digital and marketing agencies to deliver results.

• Collaborate with distributors, platforms, and partners to improve performance.

• Ensure clear KPIs, timelines, and deliverables.

• Monitor quality and effectiveness of campaign execution and content.

5. Data & Commercial Performance

• Track and optimize key metrics: GMV, ROAS, conversion, traffic, engagement, and margins.

• Use data insights to improve visibility, retention, and performance.

• Provide actionable recommendations for growth.

• Manage budgets and ensure ROI-driven investments.

6. Operations & Execution

• Oversee online store operations, product listings, and fulfillment.

• Ensure excellent customer experience and satisfaction.

• React quickly to market trends and platform opportunities.

• Work closely with internal teams and local distributors.

• EPF
• SOCSO
• Annual Leave
• Medical Leave
• Health Insurance