全职 Senior Marketing Executive 工作, 薪水 up to MYR 7,500, Wantjoin (Malaysia) WP Kuala Lumpur 公司招聘中 - Ricebowl

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4–6 years of experience in marketing, digital marketing, or brand marketing.
• Proven experience managing social media platforms such as Facebook, Instagram, TikTok and LinkedIn.
• Good understanding of Meta Ads and digital marketing performance metrics.
• Strong copywriting and communication skills in English & Mandarn.
• Experience planning and executing marketing campaigns independently.
• Excellent project management and organisational skills.
• Comfortable analysing campaign performance and making data-driven decisions.
• Able to work independently with minimal supervision.
• Passionate about consumer technology, e-commerce and digital marketing.

• Experience with Shopee, Lazada or TikTok Shop marketing.
• Experience working with KOLs, influencers or affiliate marketing.
• Familiarity with Canva, Adobe Photoshop or Adobe Illustrator.
• Basic knowledge of video production and short-form content creation.
• Experience using AI tools such as ChatGPT, Claude, CapCut AI or Canva AI.
• Experience in consumer electronics or lifestyle brands is an advantage.

1. Marketing Strategy & Planning

• Develop and execute monthly marketing plans across multiple brands.
• Plan and coordinate product launches, promotional campaigns and seasonal marketing activities.
• Monitor market trends, competitors and customer insights to identify new growth opportunities.
• Recommend marketing initiatives that support business and sales objectives.

2. Content & Social Media

• Plan, manage and maintain content calendars across Facebook, Instagram, TikTok, LinkedIn and other relevant platforms.
• Create engaging marketing copy, captions and campaign messaging.
• Ensure all content aligns with each brand’s positioning and objectives.
• Drive continuous content improvement through trend analysis and audience insights.

3. Performance Marketing

• Plan, launch and optimise Meta advertising campaigns.
• Monitor campaign performance and key metrics including ROAS, CPA, CTR and Conversion Rate.
• Analyse campaign data and recommend creative, audience and budget optimisations.
• Work closely with internal stakeholders to improve overall marketing performance.

4. Content Production & Creative Management

• Plan and coordinate photo and video production for marketing campaigns.
• Develop creative briefs, campaign concepts and content ideas.
• Work closely with designers, photographers and video editors to deliver high-quality marketing assets.
• Continuously test new creative ideas and marketing angles.
• 5. KOL & Partnership Management
• Identify and manage relationships with KOLs, influencers, affiliates and brand partners.
• Coordinate product seeding and campaign execution.
• Evaluate campaign performance and optimise future collaborations.

6. Campaign Execution

• Coordinate end-to-end execution of marketing campaigns across digital and offline channels.
• Ensure campaigns are delivered on schedule and within budget.
• Collaborate with the sales and e-commerce teams to maximise campaign effectiveness.

7. Marketing Analytics & Reporting

• Track marketing performance and prepare monthly reports.
• Analyse campaign effectiveness and identify areas for improvement.
• Present insights and recommendations to management.
• Continuously experiment with new ideas to improve marketing ROI.

8. AI & Marketing Innovation

• Leverage AI tools to improve content creation, copywriting, campaign planning and productivity.
• Stay updated with emerging marketing technologies and digital trends.
• Recommend and implement innovative marketing initiatives to improve efficiency and performance.

• Annual Leave
• Medical and Hospitalization Leave
• EPF/ SOCSO/ EIS
• Annual Bonus
• Performance Bonus
• 5 Working Days
• Staff Discount
• Allowance Provided
• Medical and Hospitalisation Leave
• EPF
• SOCSO
• EIS
• Flexible Working Hours