1. Marketing Strategy & Planning
- Develop and execute monthly marketing plans across multiple brands.
- Plan and coordinate product launches, promotional campaigns and seasonal marketing activities.
- Monitor market trends, competitors and customer insights to identify new growth opportunities.
- Recommend marketing initiatives that support business and sales objectives.
2. Content & Social Media
- Plan, manage and maintain content calendars across Facebook, Instagram, TikTok, LinkedIn and other relevant platforms.
- Create engaging marketing copy, captions and campaign messaging.
- Ensure all content aligns with each brand’s positioning and objectives.
- Drive continuous content improvement through trend analysis and audience insights.
3. Performance Marketing
- Plan, launch and optimise Meta advertising campaigns.
- Monitor campaign performance and key metrics including ROAS, CPA, CTR and Conversion Rate.
- Analyse campaign data and recommend creative, audience and budget optimisations.
- Work closely with internal stakeholders to improve overall marketing performance.
4. Content Production & Creative Management
- Plan and coordinate photo and video production for marketing campaigns.
- Develop creative briefs, campaign concepts and content ideas.
- Work closely with designers, photographers and video editors to deliver high-quality marketing assets.
- Continuously test new creative ideas and marketing angles.
- 5. KOL & Partnership Management
- Identify and manage relationships with KOLs, influencers, affiliates and brand partners.
- Coordinate product seeding and campaign execution.
- Evaluate campaign performance and optimise future collaborations.
6. Campaign Execution
- Coordinate end-to-end execution of marketing campaigns across digital and offline channels.
- Ensure campaigns are delivered on schedule and within budget.
- Collaborate with the sales and e-commerce teams to maximise campaign effectiveness.
7. Marketing Analytics & Reporting
- Track marketing performance and prepare monthly reports.
- Analyse campaign effectiveness and identify areas for improvement.
- Present insights and recommendations to management.
- Continuously experiment with new ideas to improve marketing ROI.
8. AI & Marketing Innovation
- Leverage AI tools to improve content creation, copywriting, campaign planning and productivity.
- Stay updated with emerging marketing technologies and digital trends.
- Recommend and implement innovative marketing initiatives to improve efficiency and performance.