Senior Performance Marketing Executive / Executive

Senheng Electric (KL) Sdn Bhd

MYR3,000 - MYR4,300 每月

Pandan Indah, Selangor

Fresh Graduates

少于 0 人申请此工作。你被录取的机率蛮高哦!

Posted 19 days ago • Closing 11 Feb 2027

少于 0 人申请此工作。你被录取的机率蛮高哦!

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工作地点

职位描述

任职资格

Bachelor’s Degree in Marketing, Advertising, Data Analytics, or a related field.
1–3 years of experience in digital or performance marketing. Fresh graduates with strong internship experience are encouraged to apply.
Familiarity with digital advertising platforms such as Meta Ads, Google Ads, TikTok Ads, and other relevant channels.
Basic understanding of SEO/SEM and e-commerce is an added advantage.
Strong analytical, data interpretation, and problem-solving skills.
Passion for influencer, KOL, and KOC marketing, with a good understanding of current content trends.
Good communication and interpersonal skills to collaborate effectively with internal teams and external partners.

Preferred / Added Advantage

Exposure to Xiaohongshu (RED) or other emerging social media platforms.
Experience using Customer Data Platform (CDP) or Customer Relationship Management (CRM) tools such as Insider.
Understanding of Online-to-Offline (O2O) marketing strategies and customer journey management.
Good content sense, including visual storytelling, messaging, creative hooks, and audience engagement strategies.

岗位职责

Position Objective

Responsible for driving quality traffic and campaign performance across digital channels, supporting both online and offline business growth. This role focuses on executing data-driven campaigns, supporting brand-led initiatives, and enhancing the customer journey through paid media, KOL/KOC collaborations, and CRM alignment.

Roles & ResponsibilitiesPerformance Marketing & Traffic Growth

Plan, execute, and optimize paid media campaigns across platforms such as Meta, Google, TikTok (SEM, Display, YouTube), and other relevant channels.
Monitor website traffic trends and campaign performance to support Brand Marketing campaign objectives.
Analyze performance data and provide actionable insights to improve traffic quality and conversion rates.
Collaborate closely with the Brand Marketing team to align campaign direction and traffic KPIs.
Monitor and analyze website performance using Google Analytics 4 (GA4) to track user behavior, customer journeys, and campaign effectiveness.
Identify traffic drop-off points and recommend improvements to enhance user experience and conversion performance.

KOL/KOC Management (O2O Focus)

Identify, source, and manage KOL/KOC collaborations to support marketing campaigns.
Coordinate content direction and deliverables in line with campaign objectives, including both online and offline/store visit activations.
Ensure a seamless customer journey across online and offline touchpoints.
Track and evaluate influencer performance, including traffic generation, engagement, and conversion impact.

Customer Data Platform (CDP) Collaboration

Act as the liaison between the Performance Marketing, E-Commerce, and CDP teams (e.g., Insider platform).
Align campaign objectives with EDM, web push notifications, and app push campaigns.
Provide audience segmentation inputs and campaign briefs for CRM activations.
Support data-driven personalization and customer engagement strategies.

Emerging Channels & Innovation

Explore, test, and evaluate new marketing channels such as Xiaohongshu (RED), emerging ad formats, and new digital platforms.
Stay updated on digital marketing trends, platform developments, and shifts in consumer behavior.

Reporting & Insights

Prepare and present reports on advertising performance, website traffic, and KOL/KOC campaign outcomes.
Provide insights and recommendations to improve ROI, campaign effectiveness, and overall marketing performance.
Track budget utilization and optimize allocation across channels to maximize returns.

好处

所需技能

Performance Optimization Performance Management Campaign Performance Analysis Performance Monitoring

All LRT MRT

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