Job Description

• Responsible for the overall marketing aspects of the brand including strategies development to create interest, demand and recognition of the brand and its products.
• Managing all marketing related departments of the Marketing team such as Marketing, Digital Marketing and Creative Department.
• Develop and manage contents for Company profile, marketing collaterals and to prepare presentation slides for company branding.
• To study potential customers, market trends, incorporate customer feedback, and opportunities for the Company’s direction and growth initiatives.
• Understanding of creative workflow process, including project initiation and kick-off, execution, approvals, production, proofing, tracking and archiving.
• Prepare accurate reports on our marketing campaign’s overall performance and share insights to develop optimisation plans.
• Coordinate with a team to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels.
• Responsible for building brand awareness and positioning in the market.
• Represents the Company’s brand and drives strategies to increase product awareness by observing the market, competitors, and industry trends.
• Assist in managing and optimize content for the website and social networking channels including Facebook, Twitter, Instagram, Linkedin, Youtube, etc.
• Source and negotiate with suitable suppliers/ external agencies to work with in supporting company branding activities.
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.
• Oversee and manage all contests, giveaways, and other digital projects.
• Oversee and/or improve the existing house brand product development.
• Any other ad hoc task assigned by the Management.