Build and manage acquisition campaigns across various channels including social media platforms, SEM, and display to drive revenue and increase ROI
Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis
Identify marketing performance issues and pinpoint the root cause analysis with the help of Google Analytics
Effectively communicate complicated analyses by developing easy-to-use reporting and visualization dashboards such as demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, awareness, events, and strategic KPIs
Understand new and relevant KPI metrics requirements for performance management and optimization purposes
Work closely with creative and marketing teams to test strategies and innovation
Deliver quantifiable improvements in ROI and cost per conversion PA across all channels

Kokoku Digital Sdn Bhd