Rehues Hiring! Full Time Content Strategy, Execution - Marketing in - Ricebowl

Love beauty, TikTok, hair transformations and creating content? You might fit right in.

We’re looking for someone who genuinely enjoys the beauty space someone who knows what makes you stop scrolling, loves trying new content ideas, and isn’t afraid to get in front of the camera.

What matters more to us is that you’re creative, hungry to learn, have good taste, and are willing to try things.

Rehues is a fast-growing Singapore haircare brand built around one belief: your hair colour is part of how you express yourself.

From colour-depositing shampoos to our 7-minute Steam Repair Hair Mask, we’re building products for people who love changing up their hair, experimenting with their look and taking care of the damage that comes with it.

And we’re looking for someone to help us tell that story.

What you'll be doing:

Create beauty content

• Come up with TikTok, Reels and short-form video ideas
• Film hair transformations, product demos, trends, street-style content, founder content and relatable beauty videos
• Be comfortable appearing on camera: you’ll sometimes be the face/hands/hair behind the content
• Edit videos using CapCut and create simple graphics on Canva and leveraging on AI technologies

Turn ideas into content

• Scroll TikTok and Instagram for work and spot trends we can jump on
• Brainstorm hooks, concepts and campaigns with the founders
• Plan shoots, storyboard videos and help bring ideas from “this could be fun” to something actually posted
• Help manage our social content calendar

Work with creators & influencers

• Find creators who genuinely match Rehues
• Reach out to KOLs, influencers and UGC creators
• Coordinate product seeding, briefs and content deliverables
• Build relationships with creators we can grow with long term

Learn what actually makes content sell

• Look at which videos, hooks and creatives perform best
• Help us test new ads and creative angles
• Learn how content connects to TikTok Shop, Meta Ads, Shopify and actual sales
• Turn performance insights into better content not just prettier content

Help build Rehues as we grow

• You’ll work closely with the founders instead of being stuck doing one tiny part of marketing
• As the brand grows, there’ll be opportunities to lead creators, interns, editors and freelancers
• You’ll also get exposure to our expansion outside Singapore

You'll really love this role if:

• You’re really into beauty, hair, fashion or lifestyle content
• Your TikTok / Instagram FYP is basically your second home
• You naturally notice things like “this hook is good”, “this edit is boring” or “Rehues should totally do this trend”
• You’re comfortable talking, modelling products or appearing naturally on camera
• You enjoy filming and editing rather than only planning from behind a laptop
• You know your way around CapCut, Canva, TikTok and Instagram
• You have lots of ideas and actually like executing them
• You’re independent and don’t need someone telling you what to do every hour
• You can move quickly, experiment, learn and try again when something flops
• You care about making things look good but you also understand that content needs to perform, not just be aesthetic

Bonus points if you have experience with:

• Beauty / fashion / lifestyle brands
• TikTok Shop or e-commerce or livestreaming
• Meta Ads or performance marketing
• Influencer marketing
• Running your own TikTok, Instagram or content account
• Creating videos that have gotten strong organic reach

We care much more about your taste, attitude and potential than having the “perfect” CV.

If you have a personal TikTok, portfolio or videos you’ve made before, we’d love to see them.

What you'll experience as well:

Work directly with the founders and learn how a consumer brand is built from the inside

Freedom to pitch and test your own ideas good ideas don’t need to go through five layers of approval

Performance incentives on top of your compensation (To be discussed)

A clear growth path as the content and marketing team expands

Exposure to e-commerce, paid advertising, influencers, product launches and brand building

Opportunities to work on Rehues as we expand beyond Singapore

Lots of hair products, content shoots and probably an unhealthy amount of TikTok scrolling

About Rehues:

Rehues is a Singapore-born haircare brand for people who see hair colour as a form of self-expression.

We create products that make coloured and damaged hair easier to maintain at home from our colour-depositing shampoos that revive faded colour to our 7-Minute PDRN Steam Repair Hair Mask for damaged, bleached and chemically treated hair.

We’re a young, growing brand (Sold over 100,000 units), which means things move quickly.

You won’t be joining a huge marketing department where your job is already defined for you.

You’ll be helping us build it.

If beauty is your world, you love making content, and the idea of helping grow a brand from Singapore to the world sounds exciting, we’d love to meet you.