jobs in ParagonCorp

ParagonCorp Hiring! Full Time Brand Building in Federal Territory - Ricebowl

Brand Building

ParagonCorp

Undisclosed

KL City, Federal Territory

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Working Location

  • Jalan Sultan Mizan Zainal Abidin, Kompleks Kerajaan Kuala Lumpur Federal Territory Malaysia

Job Description

Responsibilities

As a Brand Building, you’ll play a key role in turning consumer insights and business opportunities into impactful brand strategies and campaigns. You’ll work closely with cross-functional teams to build brands, develop campaigns, and bring ideas to life across different channels.


What You'll Do

  • Support the development and execution of brand plans, from short-term activations to longer-term strategies.
  • Translate brand strategies into clear and actionable marketing initiatives, including campaigns, product launches, communication, and budgeting.
  • Work with Consumer & Market Insights (CMI) to identify consumer insights, market opportunities, and trends.
  • Collaborate with Digital, Media, and PR teams to develop and execute integrated brand campaigns.
  • Partner with Commercial Marketing & Market Development teams to ensure effective brand activation across channels and areas.
  • Develop creative ideas for existing products and new product development (NPD) in collaboration with Brand Development and Product Acceleration teams.
  • Monitor execution to ensure brand initiatives are delivered effectively, efficiently, and in line with business objectives.


What We're Looking For

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Strong analytical skills with the ability to turn data and insights into actionable recommendations.
  • Creative thinker with a passion for brands, innovation, and storytelling.
  • Strong communication and presentation skills.
  • Collaborative and comfortable working with cross-functional teams.
  • Able to manage multiple priorities in a fast-paced environment.
  • Detail-oriented, proactive, and results-driven.
  • Familiarity with digital marketing tools and platforms is a plus.

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