We're Hiring: Marketing Manager @ Firstbowl & Shiok Burger
Location: Singapore | Full-Time | Fast Food / F&B
About Delibowl Group
Founded in 2017, Delibowl Group operates several F&B brands including Delibowl, Nuodle, Shock Burger, Hui Oriental, and So Fun 3. Our mission is to deliver high-quality food and service at affordable prices, in convenient locations, with a warm and friendly dining experience.
About SHIOK BURGER
Born in Singapore, made for the world.
SHIOK BURGER blends local flavours with bold, street-style burger vibes to deliver a Halal, juicy, and uniquely satisfying experience.
Strategic Campaign Planning & Execution
- Develop and maintain an annual marketing calendar, identifying key dates, events, and opportunities to maximize revenue growth.
- Design tactical promotions and campaigns, establishing clear milestones, budgets, and resource allocation plans.
- Formulate communication strategies and ensure seamless dissemination of plans to internal teams and stakeholders.
- Continuously review and adjust strategies based on market trends, performance data, and business priorities.
Data-Driven Campaign Optimization
- Monitor and evaluate campaign performance using KPIs (e.g., ROI, engagement, conversion) and analytics tools.
- Collect and analyze data to generate actionable insights, providing recommendations for campaign adjustments and future strategies.
- Prepare post-campaign reports to highlight successes, challenges, and opportunities for improvement.
Cross-Functional Collaboration
- Partner with internal teams to ensure cohesive execution of campaigns and promotions.
Marketing Collateral Oversight
- Manage the end-to-end development of marketing materials (print/digital), including copywriting, design, fact-checking, and proofreading.
- Ensure all collateral aligns with brand standards and campaign objectives.
Additional Responsibilities
- Support ad-hoc projects and initiatives as directed by the Senior Management.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in marketing campaign management, preferably in a fast-paced, cross-functional environment.
- Proven ability to translate data insights into actionable strategies.
- Strong project management skills with expertise in budgeting, timeline management, and stakeholder coordination.
- Excellent communication, editing, and presentation skills.
Preferred Competencies:
- Agile mindset with the ability to adapt to shifting priorities.
- Detail-oriented with a commitment to accuracy and brand consistency.
- Collaborative team player with leadership capabilities.