DFI Retail Group Hiring! Full Time Senior Martech Solutions and Integrations Manager in Selangor - Ricebowl

About Us

DFI Retail Group is a leading pan-Asian retailer and operates across four broad formats: Food (including Supermarkets, Hypermarkets, and Convenience Stores), Health & Beauty, Home Furnishings, and Restaurants. The Group has operations in 12 markets and operates multiple formats in most markets to satisfy different customer segments and trades under well-recognized brands.

About the Role

Lead the solution design, integration planning, and enablement of the CEP (Customer Engagement Platform) across banners and markets. This role will be responsible for the end-to-end delivery of core MarTech capabilities (CDP, Loyalty, Marketing Automation, and AI models), including integration with existing DFI systems and architecture.

Key Responsibilities:

Martech Solution Design & Business Translation

Define and own end-to-end Martech architecture across:

• CDP (data ingestion, identity stitching, activation)
• Loyalty & Offer Engine (transactions, rewards, rules)
• Marketing Automation (journey orchestration)
• OOTB & custom AI models
• Lead Martech solutioning activities for ongoing streams and new banners.
• Draft clear functional specifications, precise use cases, and comprehensive project documentation.
• Translate business requirements and build use cases into scalable Martech solutions across CDP, Loyalty, Offer Engine, and Marketing Automation.
• Ensure solution designs align with platform capabilities, governance standards, and enterprise architecture principles.

Integration Planning & Data Flow Design

• Define integration requirements between upstream and downstream systems, including POS, Mobile App, Web, Loyalty, CEP, and Data Lake environments.
• Define API frameworks, event schemas, identity models, and real-time data flows.
• Engage with business stakeholders to understand their needs and translate these into high-quality technical designs, ensuring seamless data, workflow, and activation alignment.
• Participate in design workshops and technical discussions with platform vendors to validate architectural decisions, challenge design assumptions, and ensure the best use of platform capabilities.
• Ensure data models support advanced analytics, including personalisation, lifecycle modelling, churn, and CLTV.
• Define and enforce cross-banner standards for events, behaviour tracking, transactional data, and campaign structures.

Martech Platform Enablement

• Drive adoption of Martech capabilities through solution frameworks, use-case playbooks, and stakeholder enablement.
• Partner with business teams to identify opportunities for personalization, customer engagement, loyalty optimization, and automation, linking platform capabilities to business KPIs.

SIT, UAT & Go-Live Readiness

• Support solution validation during SIT and UAT phases.
• Ensure business requirements, customer journeys, segmentation logic, and offer configurations are validated prior to go-live.
• Coordinate end-to-end testing across upstream and downstream systems, including CEP, Loyalty, Marketing Automation, POS, Mobile App, Web, and Data Lake integrations.
• Validate integration readiness, API connectivity, event flows, and data quality prior to go-live.
• Support go-live planning, deployment readiness reviews, rollback planning, and hypercare activities.
• Work closely with Operations, Data, and Vendor teams to resolve solution-related issues and implementation gaps.
• Define and validate business acceptance criteria for new banners, capabilities, and integrations, ensuring consistency across markets and adherence to Martech governance standards.

About You

• 7–10+ years in Martech, CDP, Marketing Automation, and Data Integration.
• Hands-on experience with CDP platforms and marketing automation tools (Segment, Breeze, Adobe, etc.).
• Strong understanding of event-driven architecture, API integrations, webhooks, and data pipelines (real-time & batch).
• Experience working in regional or multi-market organisations, supporting platform implementations, migrations, or onboarding of new brands, business units, or markets.
• Proficiency in structuring and organizing complex projects within JIRA by creating detailed user stories, breaking down features, and managing epics.
• Strong understanding of customer journeys, segmentation, identity resolution, loyalty programs, and offer management.
• Strong problem-solving, stakeholder management, and communication skills, with the ability to influence decisions across technical and non-technical audiences.
• Proficiency in Mandarin or Cantonese to support regional stakeholder engagement.