Cognizant Hiring! Full Time SPE-Digital Marketing in Federal Territory - Ricebowl

Job Summary
This hybrid digital marketing specialist role focuses on planning and executing performance driven campaigns for high tech products and services using strong spoken English communication to coordinate with global stakeholders and agencies. The role involves reporting on campaign impact optimizing digital channels and supporting sustainable growth for clients in the technology sector.

Responsibilities
Develop and execute digital marketing campaigns tailored for high tech products to drive awareness engagement and qualified demand across agreed channels
Coordinate with internal marketing sales and product teams to understand technology offerings and translate them into compelling digital narratives for target audiences
Optimize search and social campaigns using performance data to refine keywords audience segments and creatives for improved click through and conversion rates
Prepare campaign calendars asset plans and publishing schedules that align with customer journeys and key milestones in the technology product lifecycle
Analyze campaign performance dashboards and reports to identify trends measure return on marketing investment and recommend evidence based improvements
Collaborate with content specialists to shape blog posts landing pages and email assets that explain complex high tech solutions in clear audience friendly language
Manage marketing automation and email workflows to nurture leads with timely and relevant content ensuring consistent engagement across the funnel
Engage with agencies and external partners through clear spoken English communication to brief requirements review deliverables and align on campaign objectives
Support website and landing page optimization by coordinating A B tests for layouts messaging and calls to action to increase form fills and product enquiries
Monitor digital channels for audience feedback and competitor activity in the high tech sector and summarize insights that inform future campaigns and messaging
Ensure all digital journeys follow brand guidelines privacy policies and data usage standards while maintaining a consistent experience for prospects and customers
Document processes campaign learnings and best practices so that the marketing team can scale successful tactics and onboard new team members effectively
Contribute to initiatives that promote responsible technology adoption by highlighting use cases that improve productivity sustainability and societal outcomes

Qualifications
possess a bachelors degree or equivalent qualification in marketing communications business or a related field with coursework or projects in digital marketing
bring between two and three years of hands on digital marketing experience with an emphasis on campaign execution reporting and performance optimization
demonstrate strong spoken and written English skills with the ability to present campaign results and explain complex technology topics in simple terms to diverse audiences
show prior exposure to high tech or software industries including familiarity with common business models such as subscription services cloud solutions or device ecosystems
apply practical experience using marketing tools such as campaign managers email platforms analytics dashboards and social media management solutions
exhibit foundational understanding of search engine optimization principles paid search tactics and social advertising strategies for business to business and business to consumer contexts
display a data informed mindset using metrics such as click rates cost per lead and conversion rates to prioritize experiments and recommendations
value collaboration in hybrid work environments by communicating proactively participating in virtual meetings and documenting decisions for distributed colleagues