LAB Concept (Hong Kong) Ltd Hiring! Full Time Marketing Executive in Hong Kong - Ricebowl

Job Purpose:
“To drive business in accordance with the Company’s goals through implementation of marketing communication campaigns and liaison with vendors to secure exclusive trade support.”

Key Accountabilities:
In addition to following the Company’s policies and procedures, key accountabilities include, but are not limited to:

Sales and Profit (25%)

• To implement marketing activities to drive the sales and profit based on the business plan for each brand in each location, including all Facesss stores and Lab Concept Mall
• To track and evaluate weekly sales performance, identify issues and develop appropriate tactical marketing activities to improve performance
• To be proactive in understanding the competition and take action to minimize any loss of Facesss market share
• To work with stores to review the marketing activities and work together to make recommendations for changes and improvements to maximize sales potential of the brand portfolio in each store

Marketing Management (35%)

• To execute Facesss marketing calendar, ensuring all initiatives are sensitive to location and customer base
• To oversee the execution of each brand marketing activity by store and provide support as required
• To evaluate each promotion activity, building on success and areas for improvement in future campaigns
• To ensure all exclusive brands and exclusive launches are fully supported with marketing activities that support the strategic direction of the brands and Facesss, and identify opportunities for further development
• To implement strong marketing campaigns that build the brand image of Facesss/ Lab Concept, aiming at driving traffic and sales
• To execute new brand launch programmes and work closely with the brand to develop further promotional opportunities
• To establish a close working relationship with external partners and develop joint promotion programmes to maximize marketing opportunity and exposure

Communication (20%)

• To work with vendors and show support and appreciation to encourage vendor commitment to Facesss through diverse types of marketing initiatives
• To work closely with Line Manager and Assistant Creative Manager to deliver the brand image to the end customer through the correct communication channels
• To communicate the brand tone through in-store POSM and social media platforms to strengthen the unique customer experience
• To demonstrate a desire to understand and communicate with store staff and customers through weekly meetings / regular store visits

Teamwork (20%)

• To demonstrate and reinforce the Company Vision and Values at all times and provide the necessary leadership to gain commitment from internal and external parties
• To work effectively and always be a team player
• To celebrate success with the team

Full-time