DIGITAL MARKETING CREATOR
Salary Offered: RM2,300 – RM5,000 per month, depending on experience, skills, and performance.
Job Objective
Responsible for creating engaging content, managing digital platforms, and executing marketing strategies to increase brand awareness, customer engagement, restaurant sales, and Pelosok Salai product sales.
Key Responsibilities
1. Content Creation
- Plan creative content ideas based on marketing and sales objectives.
- Produce short-form videos for TikTok, Instagram Reels, and Facebook.
- Capture high-quality photos and videos of products, restaurant operations, staff, customers, and company activities.
- Write video scripts, captions, headlines, and promotional copy.
- Edit videos using CapCut, Canva, or other relevant applications.
- Create promotional posters, menus, banners, and digital marketing materials.
2. Social Media Management
- Manage Pelosok Salai’s official TikTok, Instagram, Facebook, and other relevant platforms.
- Prepare and follow a monthly content calendar.
- Ensure content is posted consistently according to schedule.
- Respond professionally to comments, messages, and customer enquiries.
- Monitor current trends, viral sounds, and content ideas suitable for the brand.
- Ensure all product, pricing, and promotional information is accurate.
3. Marketing Campaign and Sales Support
- Plan content for the restaurant, RTE products, frozen products, promotions, and events.
- Develop suitable content angles for different target audiences.
- Support efforts to increase traffic, leads, enquiries, and sales through digital content.
- Work closely with the sales and operations teams to execute campaigns.
- Assist in planning promotions that increase customers’ average purchase value.
- Produce content coverage during events, exhibitions, booths, and company activities.
4. Live Streaming
- Assist with or host TikTok Live sessions when required.
- Prepare topics, scripts, products, and the flow of each live session.
- Engage with viewers and answer customer enquiries professionally.
- Explain products, promotions, and purchasing methods clearly.
- Record live performance, including viewers, comments, engagement, and sales.
5. Performance Monitoring and Reporting
- Monitor content performance, including views, reach, engagement, followers, leads, and conversions.
- Identify the best-performing content and recommend improvements.
- Prepare monthly content and digital marketing reports.
- Organise and maintain all photos, videos, and marketing materials.
- Suggest improvements based on performance data and current trends.
Basic Performance Targets
- Minimum 25–30 social media posts per month.
- Minimum 12–20 short-form videos per month.
- Consistent Instagram and Facebook Story updates.
- Complete the following month’s content calendar before the end of the current month.
- Upload all promotional content before the campaign begins.
- Monitor monthly growth in followers, reach, and engagement.
- Complete all assigned tasks according to deadlines.
Qualifications and Skills
- Diploma or Degree in Digital Marketing, Multimedia, Communication, Business, or a related field.
- Skilled in video shooting and editing.
- Proficient in CapCut, Canva, and social media platforms.
- Familiar with creating and managing content across TikTok, Instagram, and Facebook.
- Creative, proactive, and able to follow current trends.
- Good communication and copywriting skills.
- Able to work independently and as part of a team.
- Willing to work during events or outside normal working hours when required.
- Experience in the food and beverage industry is an advantage.
Preferred Candidate
A creative, responsible, and proactive individual who is comfortable appearing on camera, able to produce content efficiently, understands customer behaviour, and can create content that not only looks attractive but also contributes to Pelosok Salai’s sales growth.
Pay: RM2,300.00 - RM5,000.00 per month
Benefits:
Work Location: In person