Do you enjoy turning creative ideas into impactful digital campaigns?
Are you passionate about social media, e-commerce, and digital marketing?
Do you love analysing data to uncover opportunities for growth?
Mega Lifesciences is looking for a Digital & E-Commerce Marketing Executive to join our Marketing team. In this role, you'll be responsible for planning and executing digital marketing strategies across social media, paid advertising, e-commerce, websites, influencer marketing, and loyalty programmes to help grow our brands and engage our customers.
Job SummaryAs a Digital & E-Commerce Marketing Executive, your key tasks include:
Social Media Management
- Develop and maintain the monthly social media content calendar across all digital platforms.
- Coordinate with brand person and creative teams to ensure timely production of marketing content.
- Manage day-to-day social media publishing and community engagement.
- Monitor social media trends and recommend content ideas to improve audience engagement.
Digital Advertising
- Plan, set up, execute, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage TikTok Ads campaigns, including audience targeting, budgeting, campaign monitoring, and optimization.
- Monitor advertising performance and implement improvements to maximize ROI and campaign effectiveness.
- Prepare regular campaign performance reports with actionable insights.
Website Management
- Maintain and update company website content, banners, landing pages, and promotional campaigns.
- Ensure website information is accurate, up to date, and aligned with ongoing marketing activities.
- Coordinate with web developers on website enhancements, bug fixes, and new feature implementation.
- Monitor website performance, usability, and user experience to support conversion optimization.
Google Analytics & Performance Tracking
- Monitor website traffic and user behaviour using Google Analytics.
- Track key digital marketing metrics including traffic, conversions, campaign performance, and customer engagement.
Influencer (KOL) & Affiliate Marketing
- Identify, coordinate, and manage KOLs, influencers, and affiliate partners.
- Prepare campaign briefs and ensure content aligns with brand guidelines.
- Monitor campaign deliverables and evaluate campaign performance.
- Build and maintain positive working relationships with influencers and affiliate partners.
Loyalty Marketing
- Support the management of the company's loyalty application and member engagement initiatives.
- Assist in setting up promotional campaigns, rewards, and customer communications.
- Monitor campaign performance and recommend improvements to increase customer retention and engagement.
Campaign Coordination
- Coordinate digital marketing campaigns with internal departments and external agencies.
- Ensure campaigns are delivered on time and within budget.
- Keep abreast of emerging digital marketing trends, platform updates, and competitor activities.
E-commerce Management
- Support the execution of e-commerce campaigns across the company's website and online marketplaces.
- Coordinate product launches, promotional campaigns, and seasonal sales events to maximize online revenue.
- Ensure product listings, pricing, images, descriptions, and promotional content are accurate and up to date across all e-commerce platforms.
- Monitor online sales performance, traffic, conversion rates, and customer behaviour to identify opportunities for improvement.
- Work closely with internal teams and marketplace partners to ensure smooth campaign execution and resolve operational issues.
- Track key e-commerce KPIs and prepare regular performance reports with recommendations for optimization.
Qualification & ExperienceApplications are invited from interested candidates who meet the following criteria:
- Bachelor’s Degree or Master's Degree in Marketing, or any related field.
- Minimum 1–3 years of experience in digital marketing, e-commerce, or a related role.
- Hands-on experience managing social media platforms, digital advertising (Meta & TikTok Ads), and digital marketing campaigns.
- Working knowledge of Google Analytics, Google Ads, Meta Business Suite, and other digital marketing tools.
- Experience with e-commerce platforms, online marketplaces, or website content management is an added advantage.
- Professional certifications in Digital Marketing (e.g. Google, Meta, or equivalent) will be an added advantage.
Skills & KnowledgeThe ideal candidate is creative, analytical, and results-driven, with a passion for digital marketing and e-commerce. You should possess strong communication and interpersonal skills, excellent organisational and project management abilities, and be capable of managing multiple campaigns simultaneously. A data-driven mindset with the ability to analyse campaign performance and identify opportunities for optimisation is essential. The successful candidate should also be proactive, detail-oriented, adaptable to a fast-paced environment, and able to work both independently and collaboratively across cross-functional teams. Familiarity with digital marketing platforms such as Google Analytics, Google Ads, Meta Business Suite, TikTok Ads, and website content management systems will be an added advantage.
Remuneration & Benefits- Fixed Basic Salary
- Attractive Monthly Incentives
- Fixed Allowances
- Monthly Personal Usage Benefits
- Yearly Performance Bonus
- Group Term Life Insurance
- Group Medical & Hospitalization Coverage