Yayasan Pendidikan Rakyat Hiring! Full Time Digital Marketing Executive in Selangor, Earn up to MYR 2,500 - Ricebowl

Main Objective of the Position

To plan, execute, and optimize digital marketing initiatives that enhance brand awareness, generate quality leads, increase customer engagement, and support the organisation's business growth. The role is responsible for managing digital platforms, creating engaging content, monitoring campaign performance, and implementing data-driven marketing strategies to achieve organizational objectives.

Key Responsibilities:

1. Digital Marketing Strategy & Campaign Management

• Plan, execute, and monitor digital marketing campaigns across various online platforms, including social media, search engines, email marketing, and websites.
• Develop and implement digital marketing strategies to increase brand awareness, website traffic, and lead generation.
• Monitor campaign performance and optimize marketing activities to maximize return on investment (ROI).
• Assist in planning and managing marketing budgets for digital campaigns.

2. Content Creation & Social Media Management

• Create, edit, and publish engaging content for social media platforms, websites, blogs, and email marketing campaigns.
• Manage the organisation's social media accounts, ensuring consistent branding and timely content updates.
• Develop content calendars and coordinate content schedules with relevant stakeholders.
• Respond to enquiries, comments, and messages received through digital platforms in a professional and timely manner.

3. Digital Advertising & Lead Generation

• Assist in planning, executing, and monitoring paid advertising campaigns, including Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant platforms.
• Track and analyse lead generation performance to improve campaign effectiveness and conversion rates.
• Coordinate with internal teams to ensure timely follow-up of marketing leads.

4. Other Responsibilities

• Perform any other duties assigned by the Head of Department or Management from time to time in line with organizational requirements.

Skills & Requirements:

• Bachelor's Degree or Diploma in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
• Minimum 1–3 years of experience in digital marketing, social media management, or a related role.
• Knowledge of Meta Business Suite, Google Ads, Google Analytics, WordPress, and email marketing platforms.
• Proficiency in Canva, CapCut, or other content creation tools is an added advantage.
• Strong copywriting, communication, and presentation skills.

Pay: RM2,000.00 - RM2,500.00 per month

Benefits:

• Additional leave
• Maternity leave
• Parental leave
• Professional development

Work Location: In person