- 30 MERCHANT ROAD Central Region (Singapore) Singapore

Working Location
Job Description
Responsibilities
We are seeking an innovative, tech-forward General Manager to lead our beauty salon operations and spearhead a cutting-edge, AI-driven marketing and business strategy. In this role, you will bridge the gap between traditional luxury beauty services and next-generation artificial intelligence, driving customer acquisition, retention, and brand scaling through advanced automation and data-driven insights.
P&L Management: Oversee daily salon operations, financial performance, budgeting, and revenue growth.
Brand Development: Position the salon as a market leader by integrating high-end customer experiences with state-of-the-art technological innovations.
Team Leadership: Recruit, train, and manage salon staff, estheticians, and marketing personnel, fostering a culture of excellence and continuous learning.
Omnichannel Campaigns: Design, execute, and scale AI-powered marketing campaigns across digital channels to maximize ROI and lower customer acquisition costs.
Predictive Analytics: Utilize AI tools to analyze consumer behavior, seasonal trends, and purchasing patterns to forecast demand and optimize service offerings.
Personalization: Implement AI-driven personalization engines for client communications, loyalty programs, and targeted promotions.
Autonomous Workflows: Deploy and manage Agentic AI tools to automate complex operational and marketing tasks (e.g., autonomous lead nurturing, dynamic pricing, intelligent scheduling, and customer support agents).
Process Optimization: Continuously audit and upgrade internal workflows using AI agents to boost operational efficiency and reduce manual overhead.
Industry-Specific Strategies: Leverage deep understanding of the beauty and wellness sector to market high-value treatments, skincare regimens, and membership packages.
Reputation & Community Management: Drive social proof, influencer partnerships, and user-generated content strategies tailored specifically to the aesthetics and beauty market.
Education: Minimum of a Bachelor's Degree in Business Administration, Marketing, Data Analytics, Computer Science, or a related field.
Experience: Proven leadership experience (minimum 3–5 years) in a management role, preferably within the beauty, wellness, retail, or hospitality sector.
Industry Insight: Demonstrated track record of designing and executing successful marketing strategies specifically for beauty salons, medical spas, or aesthetics brands.
AI Marketing Fluency: Expert-level proficiency in modern AI marketing tools (e.g., generative AI for content creation, predictive analytics platforms, programmatic ad optimizers).
Agentic AI Mastery: Hands-on experience deploying, configuring, and managing Agentic AI frameworks and autonomous agents to streamline business operations and marketing funnels.
Data Literacy: Strong capability to interpret data dashboards, KPIs, and AI-generated insights to make swift, profitable business decisions.
Visionary Mindset: A passion for blending cutting-edge technology with high-touch luxury customer service.
Adaptability: Ability to stay ahead of rapid advancements in AI and digital marketing trends.
Communication: Excellent interpersonal, negotiation, and leadership skills to inspire a customer-facing team.
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