Kao Malaysia Hiring! Full Time Brand Executive in Selangor - Ricebowl

Job Purpose

Join us in shaping the growth of Kao's brands by supporting impactful marketing initiatives and driving business performance. As a Brand Executive, you'll gain hands-on experience in brand management, product launches, marketing campaigns, and consumer insights while collaborating with cross-functional teams and external partners to deliver meaningful brand experiences and sustainable business growth.

Job Responsibilities :

Brand Development

• Support the achievement of annual brand objectives, including sales growth, market share, and profitability.
• Assist in the execution of day-to-day brand operations, including product launches (NPI), production coordination, regulatory support, inventory monitoring, and cross-functional communication.
• Work closely with internal stakeholders to ensure smooth execution of brand initiatives.

Marketing Execution

• Coordinate product registration, artwork, labelling, and packaging development to support successful product launches.
• Collaborate with creative, media, and digital agencies to execute integrated marketing campaigns across multiple channels.
• Support the development of trade marketing materials, in-store visibility initiatives, and promotional campaigns.
• Partner with the Trade Marketing team to ensure excellent in-store execution and strong brand presence at retail.

Consumer & Market Insights

• Analyze consumer, sales, and market data (3C analysis) to generate actionable insights and support business recommendations.
• Monitor market trends, competitor activities, and category performance to identify growth opportunities.
• Support post-campaign evaluations and recommend areas for continuous improvement.

Planning & Brand Operations

• Assist the Category Manager in developing the Annual Business Plan, A&P budget, marketing calendar, and brand initiatives.
• Monitor marketing expenditure and ensure accurate documentation, budget tracking, and claims processing.
• Support administrative and operational activities to ensure efficient execution of brand plans.

Job Requirements :

• Minimum a Bachelor’s degree in Marketing, Business, or related field.
• At least 1–2 years of experience in Marketing, Brand, or Category roles, preferably within FMCG.
• Experience in customer development or retail environments is an added advantage.
• Strong interpersonal and analytical skills; able to interpret sales and market data (Nielsen/IRI/Retail Link is a plus).
• Good communication and presentation skills, both written and verbal.
• Strong organizational skills and ability to meet tight deadlines.
• Solid understanding of budgeting basics and ROI considerations.