Overview:
We are looking for a visionary and commercially-minded Creative Director to lead and inspire our creative team. This role is responsible for shaping the brand's creative direction, overseeing the execution of impactful campaigns, and ensuring all visual communications are aligned with business and marketing objectives. You'll mentor designers, drive innovation, and collaborate closely with cross-functional teams to elevate our brand across all touchpoints.
Responsibilities:
- Lead, mentor, and develop a team of designers, providing creative direction, constructive feedback, and professional coaching.
- Define and drive the overall creative vision for branding, marketing campaigns, product launches, retail visuals, packaging, and digital content.
- Oversee the development and execution of high-quality creative assets across digital, print, social media, retail, packaging, and other marketing channels.
- Establish and maintain brand consistency across all customer touchpoints while continuously evolving the brand identity.
- Collaborate with Marketing, Product Development, E-Commerce, Retail, and other stakeholders to translate business objectives into compelling creative strategies.
- Review, approve, and ensure all creative outputs meet the highest standards of quality, creativity, and brand alignment.
- Encourage innovation by integrating AI-powered creative tools and emerging technologies into the team's workflow to improve efficiency and creative capabilities.
- Manage creative projects, timelines, resource allocation, and priorities to ensure timely delivery without compromising quality.
- Stay ahead of design trends, consumer insights, and market developments to keep the brand relevant and competitive
- Foster a collaborative, high-performing, and creative culture that encourages experimentation, continuous learning, and excellence.
To Be Successful in This Role:
- Diploma or Bachelor's Degree in Graphic Design, Visual Communication, Fine Arts, or a related field.
- Minimum 5 years of experience in graphic design, branding, or creative leadership, with at least 2–3 years leading a creative team.
- Proven experience managing and mentoring designers while delivering successful integrated marketing campaigns.
- Strong portfolio demonstrating expertise in branding, campaign development, packaging, digital design, and creative direction.
- Excellent leadership, communication, and presentation skills with the ability to influence stakeholders across different departments.
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, etc.) and familiarity with Figma or similar collaborative design tools
- Experience leveraging AI creative tools (e.g. Midjourney, Adobe Firefly, ChatGPT, Canva AI, DALL·E) to enhance ideation, content creation, and design workflows.
- Excellent project management, prioritization, and problem-solving skills in a fast paced environment.