Phaidon International Hiring! Full Time Digital Marketing Manager in Hong Kong Island, Hong Kong - Ricebowl

Our client is a reputable investment management firm with a strong presence across Asia, committed to delivering innovative investment solutions and exceptional client experiences. As part of its continued digital transformation journey, the firm is seeking a Digital Marketing Strategy Manager to drive the evolution of its digital platforms and enhance engagement across investor touchpoints.

Position Overview

Reporting to senior leadership, the Digital Marketing Strategy Manager will play a key role in shaping and executing the firm's digital strategy across websites, mobile applications, and client-facing digital platforms. This individual will partner closely with Marketing, Product, Technology, Compliance, and business stakeholders to deliver a seamless and data-driven digital experience.

Key Responsibilities

• Develop and execute digital marketing and platform strategies that support business growth, client engagement, and brand positioning.
• Lead website and mobile app enhancement initiatives, ensuring an intuitive and best-in-class user experience.
• Gather business requirements and translate them into clear digital solutions and project roadmaps.
• Define strategic requirements, success metrics, KPIs, and acceptance criteria for digital initiatives.
• Collaborate with internal and external stakeholders to manage end-to-end digital projects from concept through implementation.
• Monitor digital platform performance and user behavior, leveraging analytics and insights to drive continuous improvement.
• Work closely with UX/UI, technology, and content teams to optimize customer journeys and enhance digital engagement.
• Ensure all digital initiatives comply with relevant regulatory and compliance requirements within the financial services industry.
• Stay informed on emerging digital trends, technologies, and industry best practices to identify opportunities for innovation.

Requirements

• Bachelor's degree in Marketing, Business, Digital Media, Information Systems, or a related discipline.
• Minimum 5 years of experience in digital strategy, digital experience management, website management, mobile applications, or digital platform enhancement.
• Proven track record of delivering digital transformation or platform improvement projects.
• Experience defining business requirements, strategic objectives, KPIs, success measures, and acceptance criteria for digital initiatives.
• Strong understanding of customer experience (CX), user journey mapping, and digital engagement strategies.
• Hands-on experience working with cross-functional stakeholders across business and technology teams.
• Strong project management and stakeholder management skills.
• Experience within financial services, asset management, wealth management, banking, or other regulated industries is highly preferred.
• Excellent communication and presentation skills in English; Cantonese and/or Mandarin would be advantageous.