全职 Brand - Digital Growth Executive 工作, 薪水, Intramiles Selangor 公司招聘中 - Ricebowl

About Intramiles

Intramiles is a personal care OEM manufacturer. To date, Intramiles manufactures over 1,200 products across multiple categories-hair, body, face, food, intimate, skin, baby and sun care products, serving a diverse range of customers and industries. Our continued growth is driven by a commitment to quality, innovation, and responsiveness to market needs.

We are GMP and Halal certified, reflecting our dedication to maintaining high manufacturing standards and delivering trusted, high-quality products to the market. We see ourselves as a brand enabler.

At Intramiles, we foster a collaborative and growth-oriented environment where employees are encouraged to learn, contribute ideas, and develop their careers. Whether you are just starting your professional journey or looking to take the next step in your career, you'll have the opportunity to be part of a team that values innovation, continuous improvement, and excellence in manufacturing.

About the Role

We are looking for a Brand & Digital Growth Executive who will be the engine behind the launch and growth of our proprietary personal care brand. This is a rare opportunity to build and grow a brand from its first SKU on shelf — developing brand collateral, managing our digital presence, executing KOL campaigns, and driving consumer awareness and conversion across Malaysia. The role reports directly to senior management and carries real ownership over brand and growth outcomes.

Key Responsibilities

• Build and act as the steward for brand identity, including positioning, tone of voice, and visual guidelines, from the ground up.
• Plan, execute, and optimise digital marketing campaigns across platforms including Instagram, TikTok, Facebook, and other relevant channels.
• Manage content calendars and oversee day-to-day social media publishing, community engagement, and performance tracking.
• Build and manage a KOL and micro-influencer portfolio and coordinate product seeding, campaign briefings, and content review for partnerships.
• Manage all social media and online channels (e.g. website, Instagram, Facebook, TikTok) and drive SEO, email marketing, and CRM growth for community building.
• Manage official online stores (e.g. TikTok Shop, Shopee Mall, and Lazada) and optimise listings for discoverability and conversion.
• Manage vendor and agency relationships (designers, photographers, media buyers) to deliver projects on time and within budget.
• Support planning and coordination of product launches, trade events, and promotional activations.
• Support market research activities to identify consumer trends, competitor activity, and brand positioning opportunities.
• Any ad-hoc task related to marketing

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–6 years in marketing within beauty, skincare, wellness, or personal care; D2C or personal care brand experience is a strong advantage.
• Experience in KOL and influencer programme management, including TikTok Live and Shopee Live.
• Experience running paid media campaigns with measurable outcomes.
• Hands-on experience managing TikTok Shop and Shopee stores — listings, campaigns, and promotions.
• Experience building brand collateral and product narratives from scratch; prior brand launch involvement is highly valued.
• Experience working with influencers and affiliate programmes.
• Familiarity with JAKIM certification requirements and NPRA cosmetic advertising guidelines is an advantage.

Skills & Competencies

• Strong copywriting and storytelling ability in English and Bahasa Malaysia; proficiency in Mandarin is an added advantage.
• Proficient in Meta Business Suite, TikTok Ads Manager, and analytics tools (Google Analytics, Shopee Seller Centre).
• Proficient in Canva, CapCut, and AI content tools (ChatGPT, Claude).
• Working knowledge of Adobe Creative Suite is an added advantage.
• Understanding of e-commerce analytics and performance marketing metrics.
• Hands-on with Shopee Mall, TikTok Shop, and Lazada — setup, management, and promotional mechanics.
• Highly organised with strong project management skills; able to manage multiple workstreams independently and meet hard deadlines.
• Entrepreneurial mindset — comfortable with ambiguity and energised by direct ownership of outcomes.
• Genuine interest in the beauty and personal care space.