CIMB Singapore Hiring! Full Time Web Strategy and Optimisation Specialist SG in - Ricebowl

Job Description

Strategy and Planning

• Build a data‑led roadmap that translates campaign intent into conversion‑optimized experiences across ************* and related web properties.
• Connect web strategy to commercial outcomes (applications, lead quality, CAC, ROI), clarifying success metrics and decision rights.

Execution and Experimentation

• Own the landing page roadmap for performance marketing campaigns, aligning with acquisition, customer acquisition cost, and ROI goals.
• Lead the full lifecycle of digital experiments including A/B tests, personalization, and dynamic content to improve conversion efficiency and strengthen lead generation.
• Introduce and manage AI tools to streamline workflows, speed up analysis, generate insights, and produce layout or page mock-ups to support faster iteration.

Measurement and Analytics

• Define and track key metrics such as conversion rate, bounce rate, funnel progression, and lead quality to guide continuous optimisation efforts.
• Partner with Paid Media to test ad-to-landing-page relevance, driving quality score improvements and customer acquisition cost (CAC) efficiency.

Quality Control and Governance

• Lead and manage the QA process for all releases, ensuring every update meets standards for usability, responsiveness, tracking accuracy, browser compatibility, and visual consistency.
• Ensure all department activities including web-based projects comply with PDPA, regulatory expectations, and internal governance processes, working closely with Legal, Risk, Compliance and IT Security where needed

Requirement

• Bachelor’s and/or Master’s degree in Marketing, Business Analytics, Computer Science, UX Design, or related field
• At least 5-8 years of experience in Website Strategy and Management, Digital Optimisation, Performance Marketing or Project Management leading web-based projects (launches, redesigns, feature development).
• Proficient in Adobe Analytics/GA4 to build reports, track funnels, and identify drop‑off points. Relevant certifications in analytics (Adobe/GA4), experimentation/CRO, or UX are advantageous.
• Hands‑on CMS experience (e.g., AEM) and tag management (e.g., Adobe Launch/GTM).
• Experience leading A/B testing/experimentation/ qualitative research and translating insights into measurable improvements.
• Working knowledge of HTML/CSS and basic JavaScript/jQuery for rapid prototyping and troubleshooting.
• Excellent project management and influencing and communication; able to frame insights for management team and non‑technical audiences.
• Ethical judgment and governance mindset; balances growth with compliance and brand standards.

About Us

With operations that span 15 different markets across the region, the opportunity to expand your experience, test your capabilities, and exhibit your resilience is ample. #teamCIMB is always keen to welcome the ones who are ready to make that very special difference – for themselves and the bank.