PERSOL APAC Hiring! Full Time Digital Website Specialist in Federal Territory - Ricebowl

Job Description

• Website Administration & Performance: Manage and maintain Programmed’s websites (e.g. intranet sites and public websites built on WordPress and DatoCMS) on a day-to-day basis. Update web content and structure regularly to ensure information is accurate, on-brand, and aligned with current marketing campaigns or business priorities.
• Digital Analytics & Tracking Compliance: Implement and oversee all website and digital campaign tracking. Configure and manage Google Analytics 4 tags, Google Tag Manager, conversion tracking codes, and advertising pixels (LinkedIn, Facebook/Instagram) in digital properties to enable accurate performance measurement.
• Conversion Optimisation & Lead Management: Maximise online lead generation and conversion through continual optimisation of website user experience and lead capture processes.
• Digital Campaign Setup & Optimisation: Support the planning, technical setup, and monitoring of digital marketing campaigns on platforms such as LinkedIn, Facebook, and Instagram in close partnership with the Digital Marketing Lead.
• Continuous Improvement & Collaboration: Stay current with digital platform updates, best practices, and emerging technologies relevant to online marketing (for example, new social media advertising features, SEO algorithm changes, or analytics tools enhancements).

Requirement

• Proven experience (3+ years) in managing and optimising corporate websites and digital platforms. This includes hands-on experience with website content management (e.g. WordPress, headless CMS like DatoCMS) for content updates, page building, and technical upkeep.
• Familiarity with marketing automation and CRM systems (e.g., HubSpot, Salesforce) and integrating web forms or chatbot data into a CRM is highly desirable.
• Demonstrated proficiency in Google Analytics (GA4) and Tag Management (e.g. Google Tag Manager), including configuring web and conversion tracking, goal setup, and analyzing traffic and user behavior data