About the role
The Customer Service Officer serves as the first point of contact for shoppers and tenants, delivering exceptional customer service and ensuring a positive shopping experience. The role supports the daily operations of the Customer Service Counter, executes mall promotions and loyalty programmes, and assists in driving customer engagement initiatives.
Key Responsibilities:
1) Customer Experience & Service Excellence
- Deliver professional, courteous and efficient customer service to shoppers, tenants and shoppers.
- Attend to enquiries, feedback, complaints and service requests, ensuring timely resolution and escalation where necessary.
- Maintain high service standards and uphold the mall's customer experience objectives.
- Provide information on directions, services, promotions, events and tenant offerings.
2) Customer Service Counter Operations
- Manage the daily operations of the Customer Service Counter, ensuring smooth and efficient service delivery.
- Handle gift redemptions, loyalty programme and promotional mechanics in accordance with established guidelines.
- Maintain accurate records and reports for customer service activities, redemption programmes and inventory management.
- Ensure proper handling and safeguarding of premiums and redemption items.
3) Promotions & Events Support
- Support the execution of mall marketing campaigns, events and shopper engagement initiatives.
- Assist in the setup, administration and fulfilment of promotional activities and customer rewards programmes.
- Engage shoppers proactively to drive participation in mall campaigns and loyalty initiatives.
- Briefing tenants’ staff on promotional mechanics to entice shoppers to spend more at their outlets.
4) Operational & Administrative Support
- Assist with manpower scheduling and roster planning in coordination with Customer Service Executives and Centre Management.
- Monitor customer-facing facilities and coordinate with relevant departments to ensure a pleasant shopping environment.
- Prepare operational reports and maintain accurate documentation as required.
- Support emergency response procedures and operational contingencies when necessary.
Requirements
1) Qualifications & Experience
- Minimum GCE 'O' Level, NITEC, Diploma or equivalent qualification.
- Minimum 2 years of relevant experience in shopping mall customer service, hospitality, hotel concierge, retail operations or a related customer-facing environment.
- Experience in handling customer feedback and service recovery situations will be an advantage.
2) Skills & Competencies
- Customer-focused with a passion for delivering excellent service.
- Strong communication and interpersonal skills with the ability to engage diverse customer profiles.
- Positive, proactive and service-oriented attitude.
- Good organisational and multitasking abilities.
- Ability to work independently as well as collaboratively within a team.
3) Digital & Technical Skills
- Proficient in Microsoft Office applications (Word, Excel, PowerPoint and Outlook).
- Familiarity with CRM systems, loyalty programmes, e-voucher platforms, mobile applications and digital redemption systems will be an advantage.
- Strong digital literacy and confidence in assisting shoppers with mobile app downloads, account registration, e-payment and digital loyalty programme transactions will be highly preferred.
- Knowledge of social media platforms and digital customer engagement tools will be a plus.
4) Other Requirements
- Able to perform shift work, including weekends and public holidays.
- Comfortable working in a fast-paced retail and customer service environment.
- Bilingual in English and Mandarin will be an advantage to support a diverse shoppers’ profile.
- Strong customer service mindset.
- Ability to handle challenging situations with tact and composure.
- Adaptability to digital transformation and evolving customer engagement platforms.