NP GROUP Hiring! Full Time Marketing Executive in North Region (Singapore) - Ricebowl

The role:

We are seeking a creative and analytical Marketing Executive to join our team. The ideal candidate has a strong eye for design, proven ability to build engaging campaigns across multiple channels, and a working command of AI tools to accelerate output. This role blends creative execution with data interpretation, with the goal of driving brand awareness and generating qualified leads. Join our awesome team. (Snack obsession encouraged.)

Responsibilities:

• Campaign Development and Execution: Conceptualise, design, and implement marketing campaigns across digital advertising (LinkedIn Ads), social media, website content, EDM, and print collateral (brochures, flyers, label design, catalogues). All work must adhere to established brand guidelines.
• Social Media Management: Own the content calendar, schedule posts, engage followers, monitor performance, track leads, and produce quarterly performance reports.
• Content Creation: Produce marketing collateral in collaboration with internal teams. Proficiency in graphic design and video creation is essential.
• EDM and Email Marketing: Craft, build, and deploy EDM campaigns, including copy, layout, list segmentation, and performance reporting.
• AI-Assisted Workflow: Use Claude AI and agentic setups to speed up content production, research, and reporting. Candidates should be able to build and refine their own prompts and workflows, not just use tools passively.
• Website Maintenance: Maintain and update website content.
• Product Library: Manage and maintain the product library accurately and efficiently.
• Collaboration: Work with internal departments to ensure consistent brand messaging and effective campaign execution.
• Ad Hoc Projects: Undertake other tasks and projects as assigned.

Qualifications:

• At least 1 year of experience in a marketing or design role.
• Diploma- Degree holder are welcome
• Able to conceptualise ideas and produce mockups independently.
• Analytical skills and the ability to interpret campaign data.
• Excellent communication and collaboration skills.
• Experience with Wix; knowledge of SEO and SEM is an advantage.
• Working proficiency with Claude AI and agentic workflow setups is an advantage.
• Experience with digital advertising platforms such as LinkedIn Ads.

Requirements:

• Independent and productive with minimal supervision.
• Able to work under pressure and communicate effectively across departments to obtain the information you need.
• Meticulous, with strong attention to detail.
• Sound judgement on visual content, with a clear sense of what is appropriate to publish and what is not.