Keeta Hiring! Full Time User Operations Manager (In-App Traffic-Tools) in Hong Kong - Ricebowl

About Us

Keeta, the international subsidiary of global delivery leader Meituan, is driven by a clear mission: We help people eat better, live better. Building on our parent company's 16 years of technological and operational expertise mastered in China, we are leading a global transformation in food and consumer product delivery. Since our start in 2023, Keeta has focused on creating value for every part of the communities we serve. We provide a reliable experience for consumers, enhance technology and operations for restaurants, and create more earning opportunities and greater safety for courier partners. This commitment to shared progress drives our journey from Hong Kong, China, across the Middle East and into Brazil, with the world ahead.

What You'll Do

Traffic Resource Management: 1.Responsible for the overall strategy and daily operation of various in-platform traffic resources (e.g., banners, prime positions, feed streams, etc.). 2.Collaborate with product, content, design, and other teams to drive content planning and execution for resource positions, improving exposure efficiency and click-through conversion. 3.Continuously optimize resource usage efficiency and maximize traffic ROI through methods such as A/B testing and click-through rate analysis. Self-Owned Traffic Tools Exploration and Operation: 1.Build and operate a variety of self-growth tools such as viral growth, incentives, and recommendations to enhance the platform's ability to acquire its own traffic. 2.Develop user engagement pathways and incentive mechanisms for different user scenarios, driving actions such as sharing, inviting, and forwarding. 3.Analyze tool usage data to identify growth bottlenecks and continuously iterate on product features and operational strategies. Data Analysis and Performance Evaluation: 1.Establish a core metrics system for traffic distribution and conversion performance, conducting real-time monitoring and attribution analysis. 2.Regularly produce analysis reports on strategy execution, key resource position performance, and user behavior trends. 3.Provide traffic scheduling optimization recommendations based on data insights, and standardize strategies for continuous improvement.

What We Need From You

Educational Background Bachelor’s degree or higher; preference for degrees in engineering, business, or related fields. Graduates from top-tier universities (domestic or international) are preferred. Work Experience Over 5 years of experience in traffic operation, content distribution, growth product management, or related areas in internet platforms. Experience in e-commerce, O2O, or local services platforms is a plus. Overseas experience in internet product roles is preferred. Familiar with in-platform resource management logic and has a systematic understanding of user growth funnels. Professional Skills Proficient in using data analysis tools, with strong data sensitivity. Hands-on experience in traffic distribution strategies, content efficiency evaluation, and A/B testing design. Strong cross-functional collaboration and project management skills, results-oriented with excellent execution capability.

What Makes This Role Exciting

At Keeta, there is a rapidly growing business and a broader international perspective.You will gain rich work and life experiences, alongside like-minded partners on this journey.You will not only be a witness but also a participant and creator!Every step you take will add a vibrant chapter to Keeta’s story;Every dream you have will take root and bloom here, shining brightly!

Why Join Keeta

Keeta is redefining the future of food delivery with a bold vision and innovative spirit. As a fast-scaling brand under Meituan's global ambition, we offer a unique blend of stability and startup energy, providing boundless opportunities for personal and professional growth. Whether you want to specialize in your field or gain cross-functional experience, Keeta empowers you to take charge of your career. As we expand globally, we are committed to building a workplace that reflects our unique culture while incorporating global best practices. You'll be part of a company that's transforming the delivery industry while supporting local communities, empowering merchants, and delivering outstanding customer experiences. At Keeta, you'll collaborate with a passionate and pragmatic global team across over 82 countries, bringing diverse perspectives that drive creativity and innovation. We believe diversity is our strength and it pushes us to deliver better solutions for our customers and partners in Hong Kong, Saudi Arabia, and beyond. Keeta offers limitless career growth and equal development opportunities, empowering you to grow as the company grows. Every day presents an opportunity for you to make a meaningful impact, grow professionally, and be part of something extraordinary. You'll thrive in a dynamic environment where every contribution is valued. Together, let's build the future of food delivery.

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