- Subang Jaya Selangor Malaysia
Working Location
Job Description
Responsibilities
Company Description
The client is is a trusted source for top-quality Fast-Moving Consumer Goods (FMCG) company. We are dedicated to representing specialised factories and delivering topnotch products at competitive prices. Their extensive product range includes beverages, consumer food and consumer goods, catering to the daily needs of households and businesses. The client was founded with a clear vision: to bridge the gap between quality and affordability. We are committed to delivering value precisely where it’s needed the most.
Role Description
This is a full-time on-site role for a Marketing Executive, located in Petaling Jaya. As a Brand Executive, you will develop and implement brand strategies, conduct market research, and oversee brand marketing activities. Day-to-day tasks include managing brand-related initiatives, ensuring consistent communication and messaging, and collaborating with cross-functional teams to drive brand growth and impact.
1) Brand Strategy & Planning
Assist Senior Brand Manager to develop and execute brand strategies and marketing plans aligned with company goals. Proactively propose creative and relevant plans that fit the brand's positioning and approved budget.
2) Market Research & Analysis
Conduct research and analyze consumer behavior, trends, and competitive landscape (6Ps) to identify growth opportunities.
3) Campaign Development & Execution
Support the planning and rollout of integrated marketing campaigns across digital, social, print, and other media, ensuring consistency with brand identity and messaging.
Generate post-campaign reports and presentations.
Coordinate and communicate with external agencies.
4) Cross-Functional Collaboration
Coordinate with sales, product development, trade marketing, and other teams to ensure seamless execution of brand initiatives and maintain brand consistency.
Provide marketing support for sales and trade activities.
Prepare product decks and promotional materials.
5) Performance Monitoring & Reporting
Track brand performance through internal sales data and external reports (e.g., Nielsen). Provide actionable insights and recommendations for continuous improvement.
6) Budget & Operation Management
Assist in managing brand budgets and track marketing spend.
Handle administrative tasks related to the brand.
Qualifications
•Bachelor's degree in Branding / Brand Management, Marketing, or any related field
• Minimum 1 year of brand and product experience with FMCG industry in a managerial position is desirable. • Proven experience in a branding or marketing role
• Experience in the baby & hygiene category is a plus
• Strong analytical, project management, communication, problem solving skills, and work independently.
• Proficiency in Mandarin (spoken and/or written) will be an added advantage.
• Possess own transport and willing to travel as required. growth opportunities
• Parking subsidy
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