- Selangor Malaysia
Working Location
Job Description
Responsibilities
Regarding the marketing strategy
· Assisting the Business Development Head to implement sales & marketing strategies
· Providing market & competitors' information, spotting new trends in the industry, be it in products or marketing tactics.
· Monitoring the pricing strategy implementation
· Prepare, analyze and interpret and present marketing data
Regarding events and campaigns
· Developing and executing marketing campaigns
· Organizing events and product exhibitions
· Organizing & participating in trade fairs
Digital Marketing
· Maintaining websites and looking at data analytics
· Proposing new ideas to improve the digital footprint of the company, and its usefulness.
· Writing and proofreading content
· Managing campaigns on social media.
Customer Experience
· Identifying ways to support distributors for both B2B and B2C
· Help to develop ways to improve the buyer’s journey for all brands.
Brand:
· Ability to manage multi-brand, define brand position and differentiation.
· Develop value proposition for each brand and market segment.
· Ensuring the implementation and consistent use of a well-defined identity for each brand.
Product:
· Assisting with all activities surrounding product launch: supervising the creation of artwork, catalogues, PDS, content for the website, etc.
· Helping analyze product performance and detect new product needs.
Merchandising:
· Helping with the development, sourcing, testing and approval of merchandising to support sales.
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