Social Media Strategist 工作, 薪水 up to SGD 600, Gamma Learning Centre Pte. Ltd. 公司招聘中 - Ricebowl

About Us

Gamma Learning Centre is a growing tuition centre dedicated to helping Secondary and JC students excel academically through engaging, effective, and student-centred teaching. We are looking for a creative and confident Social Media Strategist who can become a recognisable face of our brand and create compelling content that resonates with both students and parents.

Role Overview

You will be responsible for developing and executing our social media content strategy across platforms such as TikTok, Instagram, Facebook, YouTube Shorts, and Xiaohongshu (optional). Beyond planning content, you must be comfortable appearing on camera and delivering engaging, educational, and promotional videos that drive awareness, enquiries, and student enrolments.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business goals.
• Research trends, viral formats, and content opportunities relevant to education and tuition.
• Script, present, and appear in short-form video content.
• Create engaging educational, promotional, and behind-the-scenes content.
• Conduct interviews with tutors, students, and parents where appropriate.
• Collaborate with the videographer and editing team to produce high-quality content.
• Analyse content performance and continuously optimise creative direction.
• Plan monthly content calendars and campaign launches.
• Work closely with management to develop new marketing angles and brand positioning.

Requirements

• Proven experience growing social media accounts through organic content and/or paid advertising.
• Highly comfortable speaking and presenting on camera.
• Strong storytelling, scripting, and content ideation skills.
• Understanding of TikTok, Instagram Reels, YouTube Shorts, and Meta platforms.
• Excellent communication and interpersonal skills.
• Experience in education, tuition, coaching, or youth-focused brands is advantageous.
• Portfolio demonstrating successful content campaigns preferred.

Ideal Candidate

• Charismatic and confident on camera.
• Understands what motivates both parents and students.
• Can transform educational concepts into engaging social media content.
• Possesses a strong marketing mindset rather than simply being a content creator.

Pay: $200.00 - $600.00 per month

Benefits:

• Flexible schedule
• Professional development
• Promotion to permanent employee
• Work from home

Work Location: In person