Floristika.com.my Hiring! Full Time Brand Development Specialist in Federal Territory - Ricebowl

Job Summary

Will be responsible for the overall growth, branding, and operational excellence of ************* (sister company of *************) . This role requires a strategic leader who can manage cross-functional teams, including Customer Service and Floristry, while driving innovative ideas to strengthen brand presence and expand retail operations locally and internationally.

Key Responsibilities

1. Leadership & Strategy

• Lead, manage, and develop the overall business strategy for *************
• Drive brand positioning, ensuring consistency across all customer touchpoints
• Identify growth opportunities and implement innovative ideas to enhance market presence
• Set departmental KPIs and ensure achievement of business targets

2. Brand Development & Marketing

• Develop and execute branding strategies to strengthen brand identity
• Oversee campaigns, promotions, and seasonal initiatives (e.g., festive, weddings, corporate events)
• Ensure alignment of brand image across retail stores, online platforms, and marketing materials
• Manage SEO and SEM efforts to drive sales

3. Operations Management

• Oversee day-to-day operations of Customer Service and Florist teams
• Ensure high standards of service quality, product presentation, and customer satisfaction
• Streamline workflows and improve operational efficiency

4. Online Expansion (Local & International)

• Lead store expansion projects within Malaysia and overseas
• Manage end-to-end store opening processes (planning, setup, staffing, and launch)
• Conduct feasibility studies and market research for new locations

5. Financial & Performance Management

• Monitor budgets, sales performance, and operational costs
• Analyse reports and implement strategies to improve profitability
• Ensure efficient resource allocation across departments

Requirements

• Bachelor’s Degree in Business Administration, Retail Management, Marketing, or related field
• Minimum 3 years of experience in performance marketing or operations management (floral or lifestyle industry preferred)
• Experience in online expansion and performance marketing will be ideal
• Strong leadership, strategic thinking, and problem-solving skills
• Excellent communication and stakeholder management skills