JOB PURPOSE/SUMMARY :
We are looking for a creative and detail-oriented Social Media & Content Executive to assist in managing our social media platforms, creating engaging content, and supporting our Affiliate TikTok initiatives. You will help grow our brand presence, drive engagement, and support content and affiliate marketing programs across multiple platforms.
ROLE & RESPONSIBILITIES
Primary Responsibility:
1) Content Creation & Management
- Assist in planning, creating, and posting daily upper funnel and branding content across all assigned social media accounts (may include Instagram, Facebook, TikTok, YouTube, XHS, Threads, and any other potential new accounts that may be created).
- Monitor social media trends, best practices, viral topics, and platform algorithm updates to keep content fresh and relevant.
- Write, edit, and review captions, blog posts, product descriptions, and marketing materials.
- Assist in brainstorming and pitching creative ideas for campaigns, promotions, and product launches.
- Maintain and update the content calendar based on marketing priorities and campaigns.
- Support the execution of social media campaigns, influencer/brand collaborations, and paid advertising.
- Work closely to support e-Commerce department on mid to lower funnel content creation.
- Manage external content creators, freelancers, or agencies as needed.
- Maintain and update the content calendar based on marketing priorities and campaigns.
2) TikTok Affiliate Program
- Assist in recruiting, onboarding, and engaging TikTok affiliate creators.
- Help track affiliate content performance and compile reports.
- Monitor affiliate posts to ensure brand consistency and proper messaging.
- Coordinate product seeding and communication with TikTok affiliates.
- Suggest creative ideas for TikTok challenges, trends, and campaigns involving affiliates.
3) Analytics & Reporting
- Track social media analytics and report on performance (engagement rates, follower growth, reach, impressions, content performance metrics, offline-to-online activation conversions, affiliate performance, etc.) against set KPIs.
- Review data and provide recommendations to further test and experiment with to improve content creation and campaign execution.
QUALIFICATIONS & REQUIREMENTS
- Education: Bachelor’s Degree in Marketing, Mass Communication, Public Relations, Advertising or a related field.
- Experience: 1-2 years in social media management, content creation and affiliate marketing
- Technical Skills: Meta Business Suite, TikTok Analytics, Google Analytics, Canva, CapCut or other creative tools.
- Soft Skills: Communication skills in English (Additional languages are a bonus!), writing and editing.
Please note that this is not an exhaustive list and the specific responsibilities of the role may vary depending on the Company's needs and priorities.
Job Type: Permanent
Pay: RM3,000.00 - RM4,000.00 per month
Benefits:
- Dental insurance
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Work Location: In person