NextMed Clinic Hiring! Full Time Marketing Manager in Selangor, Earn up to MYR 10,000 - Ricebowl

Marketing Manager

Position Summary

The Marketing Manager is responsible for developing and executing marketing strategies that increase brand awareness, generate qualified leads, improve patient acquisition, and support revenue growth across all NextMed Clinic branches.

This role oversees digital marketing, social media, content creation, SEO, paid advertising, brand partnerships, events, public relations, and marketing analytics. The Marketing Manager will lead the marketing team, manage external agencies where required, and ensure all marketing activities deliver measurable business results.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute annual and quarterly marketing plans.
• Plan monthly marketing campaigns aligned with business objectives.
• Allocate marketing budgets effectively to maximise return on investment.
• Identify new growth opportunities and market trends.
• Ensure consistent branding across all clinic branches.

2. Digital Marketing

• Manage Meta Ads, Google Ads, Google Analytics, and Google Search Console.
• Optimise campaigns to improve lead quality and reduce cost per lead.
• Monitor advertising performance and recommend improvements.
• Work with agencies or freelancers to maximise campaign performance.
• Ensure marketing budgets are utilised efficiently.

3. Website & SEO

• Develop SEO strategies to improve search rankings.
• Monitor website traffic, keyword rankings, and conversions.
• Coordinate website improvements and landing pages.
• Ensure all content follows SEO best practices.
• Improve organic traffic and patient enquiries.

4. Content & Social Media

• Plan monthly content calendars at least one month in advance.
• Supervise social media content creators and video editors.
• Ensure all content aligns with the NextMed Clinic brand.
• Oversee educational content, promotional campaigns, reels, blogs, and patient success stories.
• Monitor engagement and content performance.

5. Lead Generation

• Increase qualified patient enquiries through digital channels.
• Work closely with the Telemarketing Team to improve booking rates.
• Monitor enquiry-to-booking conversion.
• Improve consultation show-up rates.
• Identify bottlenecks in the patient acquisition journey.

6. Brand Development

• Strengthen the NextMed Clinic brand positioning.
• Develop partnerships with corporate organisations, KOLs, influencers, and media.
• Plan community outreach programmes and health talks.
• Coordinate PR opportunities and media exposure.
• Maintain brand consistency across all marketing materials.

7. Marketing Analytics

• Produce weekly marketing performance reports.
• Analyse campaign performance using data.
• Present insights instead of raw numbers.
• Recommend action plans for continuous improvement.
• Monitor marketing ROI and revenue contribution.

8. Team Leadership

• Lead and mentor the marketing team.
• Set KPIs for each marketing staff member.
• Conduct weekly team meetings.
• Review staff performance regularly.
• Coordinate with clinic managers, doctors, telesales, and management.

9. Budget Management

• Manage monthly marketing expenditure.
• Evaluate vendor quotations.
• Negotiate with agencies and suppliers.
• Ensure marketing spend achieves targeted ROI.

Weekly Report Requirements

Submit a comprehensive weekly report including:

Lead Generation

• Leads by source
• Cost per lead
• Qualified leads
• Consultation bookings
• Show-up rate
• Consultation conversion
• Revenue generated

Digital Performance

• Meta Ads performance
• Google Ads performance
• Website traffic
• SEO keyword rankings
• Organic traffic growth
• Landing page conversion rate

Social Media

• Reach
• Engagement
• Followers growth
• Video views
• Top-performing content
• Upcoming content schedule

Marketing Activities

• Campaign updates
• Brand partnerships
• PR activities
• Corporate events
• Community engagement

Analysis

• Three key insights
• Three problems identified
• Three action plans for the following week

Key Performance Indicators (KPIs)Business Growth

• Marketing-generated revenue
• Marketing ROI (Return on Investment)
• Cost per acquisition (CPA)
• Cost per lead (CPL)
• Return on Ad Spend (ROAS)

Lead Generation

• Qualified leads generated
• Consultation bookings
• Show-up rate
• Consultation-to-treatment conversion rate
• Monthly treatment revenue from marketing campaigns

Digital Marketing

• Website traffic growth
• Organic keyword rankings
• Google search visibility
• Landing page conversion rate
• Email/WhatsApp campaign performance

Social Media

• Content published on schedule
• Engagement rate
• Reach and impressions
• Video views
• Audience growth

Leadership

• Team performance
• Campaign delivery on time
• Marketing budget adherence
• Cross-department collaboration
• Staff development and coaching

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or related field.
• Minimum 5 years of marketing experience, preferably in healthcare, aesthetic, beauty, or wellness industries.
• At least 2 years of experience leading a marketing team.
• Strong knowledge of Meta Ads, Google Ads, Google Analytics, Google Search Console, SEO, CRM systems, and marketing automation.
• Excellent analytical and project management skills.
• Strong communication and presentation skills.
• Proficiency in English; Mandarin and Bahasa Malaysia are an advantage.

Personal Qualities

• Strategic thinker
• Data-driven decision maker
• Strong leadership skills
• Highly organised
• Results-oriented
• Creative problem solver
• Commercially minded
• Excellent communication skills
• Adaptable and proactive
• Passionate about continuous learning

Career Progression

• Marketing Manager
• Senior Marketing Manager
• Head of Marketing
• Group Marketing Director
• Chief Marketing Officer (CMO)

Pay: RM3,000.00 - RM10,000.00 per month

Work Location: In person