PSI Hospitality Hiring! Full Time Business Development Executive (Horeca Industry) in Selangor - Ricebowl

Company Description PSI Hospitality Sdn Bhd is a HoReCa (Hotel, Restaurant, Café) distributor specializing in supplying products and solutions to hospitality industry clients. Based in Petaling Jaya, the company focuses on building strong, long-term partnerships with foodservice and hospitality operators. PSI Hospitality offers a curated range of products tailored to the needs of professional kitchens and service environments. The team is committed to reliable service, responsive support, and sustainable growth with customers in the HoReCa sector.
Role Description This full-time Business Development Executive role is a hybrid position based in Petaling Jaya, with flexibility for some work-from-home arrangements. The role involves identifying and developing new business opportunities in the HoReCa segment, including hotels, restaurants, cafés, and related outlets. Day-to-day responsibilities include prospecting and lead generation, conducting sales meetings and presentations, preparing proposals, and negotiating terms to close deals. The Executive will manage and grow key accounts, maintain regular contact with clients, and ensure high levels of service and satisfaction. The role also requires monitoring market trends, competitors, and customer feedback to refine sales strategies and support revenue growth, while collaborating closely with internal teams such as operations and customer service.
Qualifications

• Candidates should possess strong skills in New Business Development and Lead Generation to expand the HoReCa customer base.
• Candidates should possess solid Business and Account Management capabilities to maintain and grow strategic client relationships.
• Candidates should possess excellent Communication skills, including the ability to present solutions clearly and build rapport with diverse stakeholders.
• Relevant experience in sales or business development within the HoReCa, FMCG, or hospitality industry is highly beneficial.
• Strong negotiation, relationship-building, and customer service orientation, with a results-driven mindset.
• Ability to work independently, manage time effectively, and operate in a hybrid work environment.
• Proficiency in basic office software (e.g., MS Office) and CRM tools is an advantage.
• A diploma or degree in Business, Marketing, Hospitality, or a related field is preferred, or equivalent practical experience.