ALTEL Hiring! Full Time Executive, OTT Growth (Platform and Advertising) in Selangor - Ricebowl

Summary of this job:

The OTT Advertising & Platform Growth Analyst (Executive) will support the OTT, Commercial & Sales Manager in driving revenue growth for the MYTV Mana-Mana OTT platform through advertising monetization and subscription partnership initiatives. The role involves assisting in advertising sales activities, developing partnership opportunities, managing client engagement, and supporting the execution of commercial strategies to grow both AVOD advertising revenue and subscription adoption.

Key Responsibilities of this job:

1. Revenue Generation

Focus: Driving advertising and subscription revenue

• Assist the Commercial & Sales Manager in driving revenue growth for the MYTV Mana-Mana OTT platform through advertising revenue and subscription growth initiatives.

• Support the generation of advertising revenue through AVOD media inventory, including video advertisements, display banners, branded placements, Live Pop-Up Channels, and social media postings.

• Assist in developing integrated advertising and promotional packages combining OTT video ads, display banners, branded content, and platform promotions.

• Support revenue generation initiatives and contribute towards achieving sales and commercial targets set by management.

• Drive subscription revenue growth through bulk purchase deals, corporate partnerships, and bundled subscription collaborations.

2. Client Engagement

Focus: Advertisers, brands, and agencies

• Identify, approach, and engage potential advertisers, media agencies, and brand partners to secure advertising opportunities across MYTV Mana-Mana’s OTT ecosystem.

• Engage with clients through calls, virtual meetings, and physical meetings to present advertising and partnership opportunities on the MYTV Mana-Mana platform.

• Assist in preparing advertising proposals, partnership decks, commercial presentations, and campaign reports for internal and external stakeholders.

• Assist in disseminating promotional messages and marketing updates (e.g., WhatsApp broadcasts/EDM) to raise awareness of platform promotions, subscription offers, and advertising opportunities.

3. Partnerships & Business Development

Focus: Subscription growth through collaborations

• Support subscription revenue growth through bulk purchase arrangements and bundled subscription collaborations with organizations such as telcos, banks, property developers, hospitality providers, universities, and corporate partners.

• Explore collaboration opportunities where MYTV Mana-Mana subscriptions can be offered within partner ecosystems, including customer loyalty programs, onboarding packages, employee benefits, or promotional campaigns.

• Assist in developing corporate subscription packages and bulk purchase deals that enable organizations to provide MYTV Mana-Mana access to their customers, tenants, guests, or members.

4. Operations & Commercial Support

Focus: Execution and documentation

• Maintain and regularly update the sales pipeline to track advertising campaigns, partnerships, and revenue performance.

• Prepare necessary Media Orders, sales documentation, and sales reports when required.

• Support the management and promotion of advertising placements across MYTV Mana-Mana platforms.

5. Analytics & Market Intelligence

Focus: Performance tracking and insights

• Monitor and report on the performance of advertising campaigns, partnerships, and subscription initiatives, including revenue contribution, campaign reach, engagement, and subscriber acquisition performance.

• Possess working knowledge of AVOD advertising models, including CPM-based advertising, ad inventory management, and digital advertising metrics such as impressions, reach, click-through rate (CTR), and fill rate.

• Support the management and optimization of digital advertising campaigns including Google Ads and other performance marketing tools to drive platform awareness and subscriber acquisition.

• Conduct market research on OTT advertising trends, digital advertising expenditure, and competitor offerings to support the development of competitive commercial strategies and packages.

Qualifications:

Bachelor’s degree in Business, Marketing, Media Studies, or a related field.

Required Skills and abilities: 

• Strong interest and understanding of the OTT, streaming, and digital media industry, including evolving advertising and subscription business models.

• Excellent analytical and problem-solving skills, with the ability to interpret data, identify trends, and generate actionable insights.

• Strong communication, presentation, and interpersonal skills, with the ability to engage effectively with clients, partners, and internal stakeholders.

• Ability to build strong relationships and rapport with clients, agencies, and partners to support commercial and partnership opportunities.