AYP Group Hiring! Full Time Campaign Specialist in Selangor - Ricebowl

About Us

Everything we do, we are committed to help fast growing companies like yours build global teams. We do it with compliance, speed and world class HR advisory service. The way we empower businesses is by making our Employer of Record platform compliant, easy to use with transparent pricing, and world class HR solutions.

Job Overview

We're looking for a Campaign Specialist to join our marketing team. This is a hands-on role for someone who enjoys both running marketing campaigns and keeping the systems behind them clean, accurate, and reliable.

You'll help plan and launch multi-channel B2B marketing campaigns, build and maintain audience/account lists, and manage the marketing tools and data that keep our campaigns measurable and our leads flowing smoothly to sales.

Key Responsibilities

• Research and build targeted prospect and account lists using tools such as LinkedIn Sales Navigator, Crunchbase, and industry databases
• Plan, set up, and launch paid social campaigns (primarily LinkedIn), including audience targeting, lead capture forms, and retargeting sequences
• Monitor campaign performance (click-through rate, cost per lead, engagement) and optimize based on results
• Own and maintain our marketing automation and CRM system — lead scoring, data hygiene, and reporting dashboards
• Ensure leads are routed to the sales team promptly and accurately
• Maintain campaign tracking systems (UTM tagging, attribution) so marketing performance is easy to report on
• Collaborate with content and design teammates to ensure campaign assets are delivered on time
• Support broader marketing initiatives and reporting as needed

Key Requirements

• 3–5 years of experience in a B2B marketing role, with hands-on exposure to paid social campaigns (LinkedIn Ads experience strongly preferred)
• Experience with account-based marketing (ABM) approaches
• Working knowledge of a marketing automation/CRM platform such as HubSpot, Marketo, or similar
• Comfortable with detail-heavy, high-volume work — you enjoy keeping data clean and campaigns organized
• Strong organizational skills and the ability to manage multiple campaigns/projects at once
• A proactive, ownership-driven mindset — you fix things rather than wait to be told
• Experience in HR tech, payroll, fintech, or other B2B professional services industries is a plus